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Marketing Associate Analyst

PepsiCo Inc.

Purchase, NY
Job Code:
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Job Details

JobId: 125589BR
Job Title: Marketing Associate Analyst
Location: Purchase, NY
Category: Campus (Intern/Leadership)


Nationwide Opportunities- Please Read:

Just because this role looks like it's located in Purchase, NY doesn't mean it is! At PepsiCo we place Campus Interns/ Full- Time and Graduate hires in roles nationwide across both field and headquarter locations. Field based roles will only be placed in the field.

We are PepsiCo
PepsiCo is one of the world's leading food and beverage companies with over $62 billion in net revenue in 2016 and a global portfolio of diverse and beloved brands. We have a complementary food and beverage portfolio that includes 22 brands that in 2016 each generated more than $1 billion in estimated annual retail sales. PepsiCo's products are sold in more than 200 countries and territories around the world. PepsiCo's strength is its people. We are over 250,000 game changers, mountain movers and history makers, scattered around the world, and united by a shared set of values and goals. We believe that acting ethically and responsibly is not only the right thing to do, but also the right thing to do for our business. At PepsiCo, we aim to deliver top-tier financial performance over the long term by integrating sustainability into our business strategy, leaving a positive imprint on society and the environment. We call this Performance with Purpose. For more information on PepsiCo and the possibilities it holds, visit


Opportunities for Marketing Associate Analysts exist on various teams across businesses including Frito-Lay, PepsiCo North American Beverages, and PepsiCo North American Nutrition. Possible marketing teams Associate Analysts support include Brand (Consumer Engagement, Communication, Strategy, and Innovation), Foodservice, Shopper Marketing, eCommerce and Insights. From the start of their career at PepsiCo, Marketing Associate Analysts have opportunities to support and execute high impact marketing initiatives and collaborate cross functionally to drive business results. The career path for this position is based upon the PepsiCo Career Growth Model where employees are given opportunities to develop and demonstrate functional excellence, leadership capability, knowledge of the business, and gain critical experiences. This framework provides for early exposure, expanded responsibility, and movement within many different areas of marketing. It is leveraged to assist employees in developing a well-rounded marketing skillset and achieving their long term career goals. We are looking for future leaders of the company; our Campus hires begin their career with unlimited career growth potential!

What you can expect:
A Marketing Associate Analyst at PepsiCo will provide marketing and analytical support to senior managers regarding the development of various marketing initiatives and assist PepsiCo in achieving their short and long-term business strategy. An Associate Analyst may support these initiatives through developing expertise in key brand data, leading brand scorecards, and contributing major input to periodic operating reviews. Additionally, this position can provide opportunities to lead some key customer interactions by working with field marketing to drive outstanding execution of brand portfolios. The position may also entail interaction with various marketing agencies and partners to help bring brand strategies to life. The responsibilities of this position require both creative instinct and a highly quantitative skill set. The optimal quantitative skillset needed for the position will consist of a comfort with analyzing data to develop detailed and thought provoking strategic analysis and recommendations.
Position accountabilities may include:

  • Participating in new product launches and strategic brand repositioning
  • Assisting in the development and execution of consumer promotions at event and retail levels
  • Tracking and analyzing business performance results
  • Providing on-going analysis of the competitive landscape
  • Assisting in the development and management of the yearly budget
  • Developing and maintaining effective cross-functional working relationships in addition to managing relationships with external agencies

Minimum Requirements:

  • Hold a Bachelor's degree in preferred majors of Marketing or Business (others will be considered) prior to the intended full time start date
  • Have a minimum GPA of 3.2
  • Include GPA (unless your school has a non-disclosure policy) and stack-ranked location preference on submitted resume. Potential work locations include:
    • Chicago, IL
    • Dallas, TX
    • White Plains, Ny
  • Be eligible to work in United States without work authorization sponsorship now or anytime in the future
  • Pass a drug screen and background investigation

Preferred Experience and Characteristics:

  • Proven leadership and teamwork through extracurricular involvement
  • Relevant marketing experience (on-or-off campus; either through jobs, previous internships, academic clubs, or volunteer experiences)
  • Unique experiences that demonstrate creative instinct, passion for marketing and deep consumer empathy
  • Demonstrated customer orientation
  • Passion for consumer brands
  • Familiarity with digital media platforms
  • Demonstrated project management and organizational skills
  • Strong analytical skillset with ability to find actionable, pragmatic solutions to complex problems
  • Excellent communication and interpersonal skills
  • Ability to adapt in a dynamic and ambiguous environment
  • Strong drive for results
  • Intellectual curiosity

EEO Guidelines:
PepsiCo is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to race, color, religion, sex, national origin, disability or protected veteran status.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law ( & EEO is the Law Supplement ( documents by copying and pasting the appropriate URL in the address bar of your web browser.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an equal opportunity employer Minorities/Females/People with Disabilities/Protected Veterans/Sexual Orientation/Gender Identity.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law ( & EEO is the Law Supplement ( documents by copying and pasting the appropriate URL in the address bar of your web browser.

To view our Pay Transparency Statement, please click here: Pay Transparency Statement

Job Ref: 125589BR",
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Performance with Purpose

Out performing ourselves is a rush. That's why we perform with purpose. Together, we blaze new trails, succeed, celebrate and then do something even bigger. We never settle for second best. At PepsiCo we're not just committed to performing well as individuals, but as a team, to strengthen the company as a whole.

Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. New markets mean new ways of doing business, and new ways of addressing health concerns, cultural differences and environmental challenges. Every day is an adventure, and an opportunity for personal and professional growth.

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