Marketing Automation Analyst With Cisco Umbrella

  • Location:
    San Francisco, California, US
  • Area of Interest
    Business Strategy and Operations
  • Job Type
    Professional
  • Technology Interest
    Security
  • Job Id
    1207554
New

Title: Marketing Automation Analyst

Business Systems | San Francisco, CA, United States
Who You'll Work With About OpenDNS, now part of Cisco: OpenDNS is a leading provider of network security and DNS services, enabling the world to connect to the Internet with confidence on any device, anywhere, anytime. Our approach is twofold; first Umbrella, our cloud-delivered network security service, blocks advanced attacks including malware, botnets, and phishing threats, while our predictive intelligence engine uses machine learning to automate protection against newly-discovered threats before they can reach our customers. Today, we handle more than 80 billion daily Internet requests from 65 million+ users around the world. Our global network has proven reliability and adds no latency. We protect each and every one of our customers’ devices globally without any hardware to install or software to maintain. We manage the systems that encompass the entire customer lifecycle from initial lead through marketing, sales, renewals, customer success and advocacy organizations using tools including Marketo, Salesforce, Gainsight, and Zuora.   

About the Role:

We manage the systems that encompass the entire customer lifecycle from initial lead through marketing, sales, renewals, and customer

success using tools including Marketo, Salesforce, Gainsight, and Zuora. As a Marketing Automation Analyst, you will play a pivotal role in the quality assurance of Marketo programs, campaigns and segmentations as well as enhance and maintain various marketing tools to scale our current architecture. The role also includes Tier 1 support for both technical and functional aspects of Salesforce and provides the opportunity to work on SaaS systems in other areas such as sales and customer success. The ideal candidate has a strong interest in marketing technologies and marketing concepts, has prior experience with Marketo or similar marketing automation tool as well as Salesforce. A strong team player mindset and willingness to learn new technologies and process is essential. The role will be part of the Business Systems and Analysis team and will be based in San Francisco, CA.

Responsibilities:

  • Maintain the lead scoring, routing, global preference center, demand gen waterfall and BDR flows in Marketo and Salesforce
  • Collaborate with Marketing Operations to ensure the quality of campaigns, program setup, smartlist logic, etc.
  • Continuously improve the way Marketing technologies integrate, looking for opportunities to improve processes
  • Maintain the Marketo lead database segmentation and configuration, and the sync to Salesforce
  • Provide chat, incident/ticket based technical and functional support to end users of SFDC and related upstream and downstream integrated systems on a daily basis.
  • Implementation and maintenance of Salesforce customizations including custom fields, objects, layouts, workflows, process builder and validation rules.
  • Document relevant support requests and solution provided.
  • Participate in the planning and analysis of business requirements for system changes and enhancements.
  • Monitor the overall marketing system health and pro-actively engage the systems team in solving any maintenance or system administrative issues.

Education & Experience:    

  • 2+ years experience in marketing operations, automation and/or demand generation
  • 2+ years experience using Marketo or similar marketing automation platforms (Eloqua, Pardot, Hubspot, etc).
  • Knowledge of various marketing technologies including Bizible, Uberflip, Unbounce, Reachforce, etc.
  • Proficiency with Salesforce.com including understanding of salesforce object model,layouts, workflows, and validation rules.


Desirable, not required:

  • Marketo Certified Expert

Why Cisco We connect everything: people, processes, data, and things. We innovate everywhere, taking bold risks to shape the technologies that give us smart cities, connected cars, and handheld hospitals. And we do it in style with unique personalities who aren’t afraid to change the way the world works, lives, plays and learns.   We are thought leaders, tech geeks, pop culture aficionados, and we even have a few purple haired rock stars. We celebrate the creativity and diversity that fuels our innovation. We are dreamers and we are doers.   We Are Cisco.  

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