Marketing Coordinator is responsible for day to day support to department marketing teams. Leads execution and follow up of all marketing campaigns. This role will source and facilitate assets/content/landing destinations/skus from merchant, vendor and cross-channel partners. Ensures accuracy of marketing campaign submissions, implementation and quality assurance. Helps monitor the competitive environment and notify marketing team of any competitive threats. The Marketing Coordinator will support their Direct Manager with campaign reporting and budget tracking.
MAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES
- 40%-Develop reporting documents used for internal weekly updates. Track and record competitive activity by each Fiscal Week. Report out on marketing and competitive activity during internal status updates and merchant staff meetings. Prepares marketing reports by collecting, analyzing, and summarizing sales data. Supports marketing by providing sales data, market trends, forecasts, account analyses, new product information; relaying customer services requests. Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.
- 30%-Work with merchants and MMM to understand product priorities and strategic initiatives for marketing. Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations.
- 20%-Partner with MMM and cross channel functional teams to execute various base and vendor-funded marketing initiatives across paid, and owned and earned channels by providing creative direction and securing creative assets in accordance with production timelines. Seek necessary merchant approvals.
- 10%-Work on special projects as directed.
NATURE AND SCOPE
This position reports to Manager or Senior Manager
This position has no Direct Reports
ENVIRONMENTAL JOB REQUIREMENTS
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Typically requires overnight travel 5% to 20% of the time.
Must be eighteen years of age or older.
Must be legally permitted to work in the United States.
The knowledge, skills and abilities typically acquired through the completion of a associate's degree program or equivalent degree in a field of study related to the job.
Years of Relevant Work Experience: 3 years
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Bachelor's degree in Marketing, Advertising, or a business related field preferred
Previous advertising, marketing, media, social, or agency experience preferred
SharePoint experience preferred
Advertising or marketing agency experience a plus
Knowledge, Skills, Abilities and Competencies:Marketing, advertising, media, social and/or agency experience
Excellent written and verbal communication skills
Demonstrated sense of urgency
Proficiency in Microsoft Office Suite
Ability to communicate on all levels in the organization
Strong organizational skills and attention to detail
Ability to pick-up and apply knowledge to daily responsibilities quickly
Project management skills
Strong interpersonal skills
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.