Marketing Customer Experience Manager - Enterprise and Public Sector

  • Location:
    Sao Paulo, Brazil
  • Area of Interest
    Marketing and Communications
  • Job Type
    Professional
  • Technology Interest
    *None
  • Job Id
    1228462
New

The Business Entity
Cisco Marketing & Communications
Our role and purpose is to inspire people to prefer, choose and advocate Cisco. Our vision is to be an innovative leader in real-time, personalized marketing and communications. Our opportunity lies in creating unified, omni-channel digital and human experiences.

The Team
We are stewards of the Cisco brand. We see every interaction that people have with our company as an opportunity to engage and help our customers. So, we define the look, feel, even sound of Cisco, and help our employees fulfill our brand promise. We create marketing programs and campaigns that create demand and drive sales. And we find new ways to bring awareness of our brand to the world. We're responsible for brand strategy, governance, and experience, advertising, media, global sponsorships, and the Cisco store.

Role & Responsibilities
Marketing Customer Experience Manager (CXM)
* Marketing Manager is responsible to develop and manage end-to-end customer experiences that encompasses the entire Cisco value proposition
* Capture the essence of the customer in a product & service independent "persona"; design the overall narrative for a desired customer experience
* Work across Sales and Product organizations to build and drive optimal value propositions
* Build and Execute on Segment/vertical/ Marketing plans, ensure digital and non-digital plans are executed with excellence and drive towards measurable results.
* Develop Investment recommendations with heatmap of opportunity & priorities to optimize pipeline creation and sales acceleration
* Contact Strategy and Audience acquisition
* Understand the addressability of audience at scale; maximize messaging delivery and customer loyalty
* Plan and execute country-specific events
* Lead specialized programs such as call-out programs, joint sales-partner programs, Account Based Marketing programs and influencer programs
* Bring on the ground feedback on customer reaction/ adoption to marketing programs

Minimum Qualifications
* BA/BS in marketing, advertising, communications, or related field
* +7 years of experience in Marketing and Communications in the Brazilian IT industry
* Experience in developing successful full-funnel, multi-faceted B2B marketing campaigns including strategy & execution; agency experience a plus
* Experience with optimization and performance analysis across multiple channels;
* Comfort working with many different groups and building relationships across organizational boundaries (internal and external)
* Balanced analytical and creative mindset
* Strong written and verbal communication skills
Language fluency in country of position
* Ability to work and manage multiple simultaneous projects
* Desire to innovate and build processes from scratch

Desired Skills
* Ability to lead cross functionally - in a highly matrixed and entrepreneurial environment
* Exceptional communication and organizational skills
* Ability to manage multiple projects in a fast-paced, deadline-driven environment
* Proven ability to build consensus and work effectively within a cross-departmental team
* Working experience with Marketing Automation and Data Management platforms (Oracle Eloqua, BlueKai)

About Cisco
Digital Transformation is a phenomenon driving new opportunities for Cisco and it's transforming our customers' businesses worldwide. We are pioneers and have been since the early days of connectivity. Today, we are building teams that are expanding our technology solutions in the mobile, cloud, security, IT, and big data spaces, including software and consulting services. As Cisco delivers the network that powers the Internet, we are connecting everything to make anything possible. Imagine creating unprecedented disruption. Your revolutionary ideas will impact everything from retail, healthcare, and entertainment, to public and private sectors, and far beyond. Collaborate with like-minded innovators in a fun and flexible culture that has earned Cisco global recognition as a Great Place To Work. With roughly 10 billion connected things in the world now and over 50 billion estimated in the future, your career has exponential possibilities at Cisco.

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