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Marketing Intern

PepsiCo Inc.


Date:
08/15/2017
2017-08-152017-09-13
Job Code:
125591BR
Apply on the Company Site
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Job Details

JobId: 125591BR
Job Title: Marketing Intern
Location: Chicago, IL or Dallas, TX or White Plains, NY, NY
Category: Marketing / Communications

Description:

We are PepsiCo
PepsiCo is one of the world's leading food and beverage companies with over $62 billion in net revenue in 2016 and a global portfolio of diverse and beloved brands. We have a complementary food and beverage portfolio that includes 22 brands that in 2016 each generated more than $1 billion in estimated annual retail sales. PepsiCo's products are sold in more than 200 countries and territories around the world. PepsiCo's strength is its people. We are over 250,000 game changers, mountain movers and history makers, scattered around the world, and united by a shared set of values and goals. We believe that acting ethically and responsibly is not only the right thing to do, but also the right thing to do for our business. At PepsiCo, we aim to deliver top-tier financial performance over the long term by integrating sustainability into our business strategy, leaving a positive imprint on society and the environment. We call this Performance with Purpose. For more information on PepsiCo and the possibilities it holds, visit www.pepsico.com.

Functional
Description:


PepsiCo's Marketing internship program is a 10 week summer program between June and August held in each of our three U.S. headquarter locations: Chicago, IL (Quaker Foods, Tropicana, Gatorade), White Plains, NY (PepsiCo Beverages) and Plano, TX (Frito Lay). Over the course of 10 weeks, interns will work on impactful business projects and gain valuable hands on experience while learning from experienced marketing professionals. Each intern is presented with a real business challenge and is tasked to think critically and engage with cross functional partners to provide a meaningful and comprehensive recommendation. At the conclusion of the internship interns will have the opportunity to showcase their project results and internship experience in a presentation to the senior leadership team. Interns have great autonomy as well as full support, guidance, and feedback from their managers and the broad marketing organization throughout the internship.
In addition to core project work, the internship program aims to provide interns with opportunities to learn the business, build functional knowledge, gain exposure to the global PepsiCo organization, and build their network. This is accomplished through participation in day to day Marketing activities, professional development initiatives, mentorship, and networking events with fellow interns and others across the Marketing teams. The internship serves as PepsiCo's main talent pipeline for marketing positions and can offer a full time opportunity upon graduation.
What you can expect:
A Marketing intern at PepsiCo will provide marketing and analytical support to senior managers regarding the development of various marketing initiatives and assist PepsiCo in achieving their short and long-term business strategy. The work may require interaction with various marketing agencies and partners to help bring the brand strategy to life.

Responsibilities may include:

  • Development of communications plans in support of new product launches and promotional events
  • Partnering with agencies in the creation of brand positioning and communication strategies
  • Analysis and tracking of brand performance and competitor performance
  • Generating brand activation ideas and strategies based on consumer insights
  • Support of innovation teams in consumer analysis, concept development, and graphics development
  • Research and analysis of marketing channels and creation of recommendations for channel strategies


What we're looking for:
At PepsiCo, we look for creative, results oriented people who will thrive in a fast-paced innovative marketing environment and demonstrate leadership capabilities. Our marketing professionals need both strong analytical skills and keen marketing instincts. We are looking for risk takers who can create consumer-based ideas and bring them to market quickly to positively impact profitability. Ultimately, PepsiCo is looking for high energy people who will be passionate about marketing and building our business and have a desire to take on significant accountability. Diversity of thought and background are welcomed.

Minimum Qualifications

  • Graduate with Bachelor's degree within one (1) year of internship completion. Preferred majors: Business or Marketing (Others will be considered)
  • Submit a resume and cover letter
  • Have a minimum GPA of 3.2
  • Include GPA (unless your school has a non-disclosure policy) and stack-ranked location preference on your resume or cover letter
  • Be eligible to work in the United States without work authorization sponsorship now or anytime in the future
  • Be eligible to work a 10 week internship between the months of June and August
  • Ability and desire to work in one of the following potential work locations:
  • Chicago, IL
  • Dallas, TX
  • White Plains, NY
  • Pass a drug screen and background investigation


Preferred Candidate Experience and Characteristics:

  • Proven leadership and teamwork through extracurricular involvement
  • Relevant marketing experience (on-or-off campus; either through part time jobs, academic clubs, or volunteer experiences)
  • Unique experiences that demonstrate creative instinct, passion for marketing and deep consumer empathy
  • Demonstrated customer orientation
  • Passion for consumer brands
  • Familiarity with digital media platforms
  • Demonstrated project management and organizational skills
  • Strong analytical skillset with ability to find actionable, pragmatic solutions to complex problems
  • Excellent communication and interpersonal skills
  • Ability to adapt in a dynamic and ambiguous environment
  • Strong drive for results
  • Intellectual curiosity


EEO Guidelines:
PepsiCo is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to race, color, religion, sex, national origin, disability or protected veteran status.
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law (http://pep.jobs/eeo-poster) & EEO is the Law Supplement (http://pep.jobs/eeo-poster-supplement) documents by copying and pasting the appropriate URL in the address bar of your web browser.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an equal opportunity employer Minorities/Females/People with Disabilities/Protected Veterans/Sexual Orientation/Gender Identity.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law (http://pep.jobs/eeo-poster) & EEO is the Law Supplement (http://pep.jobs/eeo-poster-supplement) documents by copying and pasting the appropriate URL in the address bar of your web browser.

To view our Pay Transparency Statement, please click here: Pay Transparency Statement

Job Ref: 125591BR",
Apply on the Company Site

Performance with Purpose


Out performing ourselves is a rush. That's why we perform with purpose. Together, we blaze new trails, succeed, celebrate and then do something even bigger. We never settle for second best. At PepsiCo we're not just committed to performing well as individuals, but as a team, to strengthen the company as a whole.

Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. New markets mean new ways of doing business, and new ways of addressing health concerns, cultural differences and environmental challenges. Every day is an adventure, and an opportunity for personal and professional growth.

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