Marketing Manager, Developer Network (DevNet) 1218658

  • Location:
    RTP, North Carolina, US
  • Additional Location(s)
    Anywhere in US, Remote, Telecommute
  • Area of Interest
    Marketing and Communications
  • Job Type
    Professional
  • Technology Interest
    *None
  • Job Id
    1218658
New

You will play a pivotal role in driving awareness and engagement of Cisco’s developer network (DevNet) to the worldwide developer community.

           You will lead the digital and social strategy for Cisco DevNet.

           You will own the Search Engine Optimization (SEO) strategy for DevNet content to increase the organic traffic as well as provide SEO analysis and recommendations in coordination with elements and structure of websites/pages.

           You will monitor and evaluate search results and search performance across the major search channels in order to improve rankings.

           You will create marketing content and you will manage campaigns,

           You will strategize for events, create webinars and podcasts,

           You will write great copy and be a main contributor in our efforts in attracting a new audience of developers.

You will report to the Developer Marketing Lead and will work closely with the marketing team and the business unit partners looking to reach the developer audience. Your ability to establish positive relationships with the DevNet community managers to grow app developer and network engineer communities will be essential in this role.

You embrace change and can adapt quickly to the needs of the business. You are creative and innovative and offer a deep understanding of the developer market which gives you the edge needed to drive awareness and to craft an impact. You have experience in taking complex technology concepts and simplifying their value propositions.

We have a few minimum requirements that you'll need to meet:

           10+ years experience in marketing roles within technology companies

           1-2 years of experience in Developer Marketing is an absolute must have

           Deep understanding of SEO standard methodologies

           Ability to develop, execute and manage marketing campaigns across multiple channels to achieve growth and engagement metrics (including 3rd party events, blogs, paid media, webinars, email communication, and other channels)

           Consistent record in driving market impact through effective market, marketing and SEO strategy and execution

           Ability to implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)

           Willing to travel (10%)

We connect everything: people, processes, data, and things. We innovate everywhere, taking bold risks to shape the technologies that give us smart cities, connected cars, and handheld hospitals. And we do it in style with unique personalities who aren’t afraid to change the way the world works, lives, plays and learns.

We are leaders with vision, tech geeks, pop culture aficionados, and we even have purple haired gurus. We celebrate the creativity and diversity that fuels our innovation. We are dreamers and we are doers.

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