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Marketing Manager - Farmington, CT

UnitedHealth Group

Farmington, CT
Job Code:
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Job Details

Marketing Manager - Farmington, CT(Job Number:725163)

This isn't packaged goods. It's a bigger challenge than that. Here you're making a difference in people's lives, starting with your own. Join us and start doing your life's best work.(sm)


As the Marketing Manager for OptumCare Network of Connecticut (OCNCT), you will set the marketing direction, lead problem resolution, provide guidance to market leadership, and adapt departmental plans and priorities to address business and operational challenges.  Your role will also influence and/or provide input to forecasting and planning activities.


Broadly, this position is responsible for developing and executing integrated multi-channel marketing campaigns targeting Medicare enrollees for Medicare Advantage, as well as dual-eligibles (Medicare & Medicaid), in partnership with the OptumCare national marketing team and local market leadership. Acquisition, retention and member engagement campaigns will all be essential for continued network growth and stability. This position will work closely with Corporate to ensure activities and materials comply with CMS regulations and UnitedHealth Group standards.


Primary Responsibilities:

  • Assist in training the Network Liaisons to support brokers and health plan reps during open enrollment and educating provider offices about Medicare Advantage

  • Creation of materials for providers to promote the network and educate patients on the benefits of OCNCT

  • Involved in developing market strategies to support products and drive membership growth, as well as strategies and tactical plans to support consumer / member innovation, support new product and program launches, and combat competitive pressures

  • May analyze economic considerations, develop marketing forecasts, estimate costs, and manage program / project budgets



Job General Marketing
Primary Location US-CT-Farmington
Other Location 
Organization Local Care Delivery Shared Svc
Schedule Full-time
Number of Openings 1
Apply on the Company Site

UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone.

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