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Marketing Manager

Cox Automotive


Location:
Las Vegas, NV
Date:
12/11/2017
2017-12-112018-01-09
Job Code:
1718565
Cox Automotive
Apply on the Company Site
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Job Details

Company Cox Automotive
Title: Marketing Manager
JobID: 1718565
Category: Marketing
Industry: Cox Automotive
Job Type: Full-time

Description

This position manages and coordinates the design, production and promotion of planned marketing programs and advertising material for Manheim Toronto, including producing the layout of advertisement, sale catalogs, dealer handouts, promotional mailings, etc. 

Job Responsibilities:

  • Plan and execute promotional activities including print, digital (video and social media), electronic media, trade shows, direct mail, displays, and signage. 
  • Plan, promote, and execute sales meetings and events.
  • Establish strategic marketing plans to achieve Auction objectives for services and upcoming sales. 
  • Develop and execute marketing programs to reach goals regarding revenues and profitability.
  • Analyze marketing programs and adjust strategy and tactics as necessary to increase effectiveness. 
  • Plan and conduct market research to identify opportunities for increased sales.
  • Manage development, production, and distribution of promotional and collateral materials in collaboration with the Sales Manager to support sales and marketing programs.
  • Review analysis of marketing surveys and provide post-event market reports, analysis, and regular status reports to the General Manager on all programs.
  • Maintain customer database and approve the use of internal and external mailing lists.
  • Communicate with outside advertising agencies on ongoing campaigns.

Qualifications

Education:

  • College or University or equivalent required.
  • Degree in art, marketing, communication or business preferred 

Experience:

  • 5 years marketing experience required. 
  • Experience in the automobile industry or the Auction business preferred. 

Competencies/Skills:

  • Strong communication and interaction skills required, with a proven track record of developing relationships with various stakeholders.
  • Working knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat).
  • Expertise and direct experience with digital advertising.
  • Effective and competent management, sales/marketing, and organizational skills required. 
  • Knowledge of typesetting and advertisement layouts necessary.
  • Good Microsoft Suite computer and software knowledge essential.

 

Work Environment:

  • Ability to sit or stand for prolonged periods of time. 
  • Vision abilities required include close, distance, color, and depth perception.
  • Limited exposure to Live Auction sales.
  • May be required to work extended hours from time to time.


About Cox Automotive

 

Cox Automotive is transforming the way the world buys, sells and owns cars with industry-leading digital marketing, retail, financial and wholesale solutions for consumers, dealers, manufacturers and the overall automotive ecosystem worldwide. The Cox Automotive family includes Autotrader®, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, vAuto®, VinSolutions®, Xtime®, incadea® and a host of other brands. With a complete and connected view of the automotive ecosystem, Cox Automotive is a global company connecting people, cars and capabilities with services that link the automotive value chain. Cox Automotive is a subsidiary of Cox Enterprises. For more information about Cox Automotive, visit www.coxautoinc.com.



Organization: Cox Automotive

Primary Location: US-NV-Las Vegas-6600 Auction Ln

Employee Status: Regular

Job Level: Manager/Senior Manager

Shift: Day Job

Travel: Yes, 5 % of the Time

Schedule: Full-time

Unposting Date: Ongoing
Apply on the Company Site
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