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Marketing Manager

Walmart


Location:
San Bruno, CA 94066
Date:
02/09/2018
2018-02-092018-03-18
Walmart
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Job Details

986351BRReq ID:986351BRCompany Summary:Walmart Global eCommerce is comprised of Walmart.com, VUDU, SamsClub.com, and our technical powerhouse @WalmartLabs. Here, innovators incubate next gen e-commerce solutions in real-time. We integrate online, physical, and mobile shopping experiences for billions of customers around the globe. How do we do it? We continuously build and invest in new technology including open source tools and big data innovations. Data scientists, front and back-end engineers, product managers, and web and UX/UI teams collaborate alongside e-commerce experts to envision, prototype, and bring revolutionary ideas to life in a dynamic, flexible and fun work culture.Job Title:Marketing ManagerPosition Summary:The Marketing Manager is responsible for analyzing and managing SEM to maximize sales, traffic, customer acquisition and retention for Walmart while also providing a critical information feedback loop into the broader organization on a daily, weekly, and monthly cadence. The position is based in any of the following locations: San Bruno, CA, Bentonville, AR, or Hoboken, NJ.

Partner with category marketing & merchandising to support key product launches, programming, and seasonal initiatives.

Provide reporting & data analysis to problem solve, identify opportunities and communicate key performance trends to the organization.

Developing, overseeing and executing initiatives to increase paid search traffic and revenue.

Work closely within a cross-functional digital store team to uncover customer insights that will help advance the business.

Monitor competitive best practices, keep up with industry trends and introduce new ideas for improving performance.

Full funnel search marketing: strategy, ads, bids, landing pages, & reporting.

Ownership of the tactical direction, optimization, spend, and P&L of specific campaigns in your defined area of responsibility.

Use data and appropriate analysis to make informed decisions on bids, ad copy, and landing page performance.

Clean up data from disparate sources and generate valuable insights.

Run reporting and communication of results/ideas within the marketing and product teams.

Ideate, develop, and implement strategies to automate repetitive tasks and reporting.

Working closely with design and product/tech teams to streamline and optimize the consumer experience and conversion funnels for specific products and sites to be marketed.City:SAN BRUNOState:CAPosition Description:The Marketing Manager is responsible for analyzing and managing SEM to maximize sales, traffic, customer acquisition and retention for Walmart while also providing a critical information feedback loop into the broader organization on a daily, weekly, and monthly cadence. The position is based in any of the following locations: San Bruno, CA, Bentonville, AR, or Hoboken, NJ.

Partner with category marketing & merchandising to support key product launches, programming, and seasonal initiatives.

Provide reporting & data analysis to problem solve, identify opportunities and communicate key performance trends to the organization.

Developing, overseeing and executing initiatives to increase paid search traffic and revenue.

Work closely within a cross-functional digital store team to uncover customer insights that will help advance the business.

Monitor competitive best practices, keep up with industry trends and introduce new ideas for improving performance.

Full funnel search marketing: strategy, ads, bids, landing pages, & reporting.

Ownership of the tactical direction, optimization, spend, and P&L of specific campaigns in your defined area of responsibility.

Use data and appropriate analysis to make informed decisions on bids, ad copy, and landing page performance.

Clean up data from disparate sources and generate valuable insights.

Run reporting and communication of results/ideas within the marketing and product teams.

Ideate, develop, and implement strategies to automate repetitive tasks and reporting.

Working closely with design and product/tech teams to streamline and optimize the consumer experience and conversion funnels for specific products and sites to be marketed.







+ Achieves marketing objectives for one or more key segments

+ Coordinates, completes, and oversees job-related activities and assignments

+ Develops annual plan(s) for one or more key segments

+ Drives sales growth and changes in customer attitudes and behaviors for one or more key segments

+ Ensures compliance with company policies and procedures and supports company mission, values, and standards of ethics and integrity

+ Manages project and initiative performance

+ Provides supervision and development opportunities for associates

Minimum Qualifications: 3+ years of SEM experience building, managing, optimizing, reporting and analyzing campaigns. AdWords Certification required.

Very strong analytical and quantitative skills with a demonstrated ability to interpret and leverage data to drive decision making

Strong consumer marketing experience and passion for retail and e-commerce.

Advanced knowledge of Excel.

Strong SQL programming skills are preferred.

Experience with data wrangling and analysis in R/Rstudio or Python is desired (e.g. with dplyr or pandas)

Strong attention to detail combined with the ability to prioritize and meet aggressive targets and deadlines

Understanding of Wal-Marts brand promise and the ability to ensure consistent, on-brand messaging.

Machine learning knowledge a big plus (e.g. LASSO Regression, Random Forests, GBM, ARIMA, Data Clustering).

Experience with APIs a plus.Category:Marketing Division:Walmart.comDivision Summary:The Walmart.com team is here to provide amazing digital and physical experiences for our customers with seamless access to products and services they want. Marketplace allows us to present an even wider array of vendor products on Walmart.com and beyond. Behind the scenes, e-commerce experts are focused on category growth, program management, business development, and seller onboarding. We continuously strive to deliver incredible selection, ease, and e-commerce innovation to customers.Employment Type:Full TimeRequisition Template:eCommerce Department Summary:The Marketing team brings the Walmart brand to life with an unmatched level of ingenuity, collaboration and a customer-centric focus. Our team of strategists, designers, writers, producers and art directors orchestrate online engagement opportunities that drive conversion, loyalty and repeat visits among 1.5 billion customers globally. Its something were proud to hang our creative hat on.
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