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Marketing Outreach Specialist - Richmond, Roanoke or Arlington, VA

UnitedHealth Group

Richmond, VA
Job Code:
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Job Details

Marketing Outreach Specialist - Richmond, Roanoke or Arlington, VA(Job Number:728250)

Welcome to one of the toughest and most fulfilling ways to help people, including yourself. We offer the latest tools, most intensive training program in the industry and nearly limitless opportunities for advancement. Join us and start doing your life's best work.(sm)

The Marketing Outreach Specialist will be responsible for building relationships with UHG and the communities we serve and interacting with the Providers, Community leaders, Advocacy groups, and attending Health Fairs to establish relationships and educate the communities we serve on the products and programs available to Members throughout the state. The presentations are conducted by the Outreach Specialists at events such as Health fairs, Community dinners, and charitable functions, etc. The Marketing Outreach Specialists will also visit Provider offices to ensure materials are on - hand for distribution to Members, or potential Members that will benefit from UHG programs.

Primary Responsibilities:
  • Create opportunities through United Healthcare Community Plan
  • Execute Marketing plan
  • Coordinate and execute UHCCP events
  • Develop exceptional relationships with community - based partners, advocacies, Providers, and Agency partners
  • Be a community expert of targeted areas
  • Responsible for local brand awareness through community involvement by participating in targeted key events (such as Health fairs, Community Family Fun Days, educational Wellness seminars, Fitness events, and Fun walks, etc.) through existing relationships and the creation of new ones
  • Responsible for data input and tracking of information into department - specific programs (FAST, Sales Force, etc.)
  • Educate and assist current and potential Members regarding the UHCCP program ( i.e. presentations, one-on-one conversations)
  • Work with Internal cross-functional teams (Clinical, Network, Care Management) to help facilitate issue resolution, as appropriate
  • Ensure compliance and quality Outreach efforts, adhering to all applicable State and Federal Regulatory requirements and procedures
  • Set own work schedule and Event Development strategies to attract and retain Membership market share in targeted markets
  • Analyze and collect Marketing, Health, and Community - related data in order to develop Market strategies and provide recommendations to Health Plan leadership
  • Responsible for meeting or exceeding UHCCP targeted growth, retention, and enrollment expectations within assigned region
  • Represent UHCCP at community meetings and coalitions; Attend conferences, as required

Job General Marketing
Primary Location US-VA-Richmond
Other Location US-VA-Roanoke, US-VA-Arlington
Organization C&S National Sales
Schedule Full-time
Number of Openings 3
Apply on the Company Site

UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone.

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