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Marketing Outreach Specialist - Telecommute in Buffalo, NY Area

UnitedHealth Group

Buffalo, NY
Job Code:
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Job Details

740253 Marketing Outreach Specialist Telecommute in Buffalo NY Area

Marketing Outreach Specialist - Telecommute in Buffalo, NY Area (740253)

Position Description

Position Description:
This isn't packaged goods. It's a bigger challenge than that. Here you're making a difference in people's lives, starting with your own. Join us and start doing your life’s best work.

The Marketing Outreach Specialist will be responsible for building relationships with UHG and the communities we serve and interacting with the Providers, Community leaders, Advocacy groups, and attending Health Fairs to establish relationships and educate the communities we serve on the products and programs available to Members throughout the state. The presentations are conducted by the Marketing Outreach Specialists at events such as Health fairs, Community dinners, and charitable functions, etc. The Marketing Outreach Specialists will also visit Provider offices to ensure materials are on-hand for distribution to Members, or potential Members that will benefit from UHG programs.

The Marketing Outreach Specialist will be covering the Buffalo, NY area. The preference is for the candidate to reside in Buffalo, NY as the majority of the business is in that area.

Positions in this function are involved in developing market strategies to support products and drive membership / sales growth. Positions develop strategies and tactical plans to support consumer / member innovation, support new product and program launches, and combat competitive pressures. May analyze economic considerations, develop marketing forecasts, estimate costs, and manage program / project budgets.

Primary Responsibilities:
  • Create opportunities through United Healthcare Community Plan.
  • Execute Marketing plan.
  • Coordinate and execute UHCCP events.
  • Develop exceptional relationships with community-based partners, advocacies, Providers, and Agency partners.
  • Be a community expert of targeted areas.
  • Responsible for local brand awareness through community involvement by participating in targeted key events (such as Health fairs, Community Family Fun Days, educational Wellness seminars, Fitness events, and Fun walks, etc.) through existing relationships and the creation of new ones.
  • Responsible for data input and tracking of information into department-specific programs (FAST, Sales Force, etc.).
  • Educate and assist current and potential Members regarding the UHCCP program (i.e. presentations, one-on-one conversations).
  • Work with Internal cross-functional teams (Clinical, Network, Care Management) to help facilitate issue resolution, as appropriate.
  • Ensure compliance and quality Outreach efforts, adhering to all applicable State and Federal Regulatory requirements and procedures.
  • Set own work schedule and Event Development strategies to attract and retain Membership market share in targeted markets.
  • Analyze and collect Marketing, Health, and Community-related data in order to develop Market strategies and provide recommendations to Health Plan leadership.
  • Responsible for meeting or exceeding UHCCP targeted growth, retention, and enrollment expectations within assigned region.
  • Represent UHCCP at community meetings and coalitions; Attend conferences.
Required Qualifications:
  • High School Diploma / GED
  • Ability to travel approximately 75% of the time within the service area (Buffalo, NY area)
  • Ability to work evenings and weekends
  • Access to reliable transportation that will enable you to travel to client and / or patient sites within a designated area
  • 2+ years of experience with Microsoft Word, Microsoft Excel, Microsoft PowerPoint and Microsoft Outlook
Preferred Qualifications:
  • Health / Life Insurance License
  • Knowledge of CMS (Center for Medicare and Medicaid Services) Marketing rules and regulations
  • Bilingual fluency with English and Spanish
  • Outreach experience in Managed Care (understanding of the Affordable Care Act (ACA)
Careers at UnitedHealthcare Community & State. Challenge brings out the best in us. It also attracts the best. That's why you'll find some of the most amazingly talented people in health care here. We serve the health care needs of low income adults and children with debilitating illnesses such as cardiovascular disease, diabetes, HIV/AIDS and high-risk pregnancy. Our holistic, outcomes-based approach considers social, behavioral, economic, physical and environmental factors. Join us. Work with proactive health care, community and government partners to heal health care and create positive change for those who need it most. This is the place to do your life's best work.SM
Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.
Keywords: Marketing, outreach, community, building relationships, coordinate, events, presentations, UnitedHealth Group, UnitedHealthcare, Buffalo, NY

Job Details

  • Contest Number740253
  • Job TitleMarketing Outreach Specialist - Telecommute in Buffalo, NY Area
  • Job FamilyMarketing and Advertising
  • Business SegmentCommunity and State

Job Location Information

  • Buffalo, NY
    United States
    North America

Additional Job Detail Information

  • Employee StatusRegular
  • ScheduleFull-time
  • Job LevelIndividual Contributor
  • ShiftDay Job
  • TravelYes, 75 % of the Time
  • Telecommuter PositionYes
  • Overtime StatusNon-exempt

UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone.

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