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Marketing Research Analyst - Eden Prairie, MN

UnitedHealth Group


Location:
Eden Prairie, MN
Date:
02/22/2018
2018-02-222018-03-23
Job Code:
749662
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Job Details

749662 Marketing Research Analyst Eden Prairie MN

Marketing Research Analyst - Eden Prairie, MN (749662)

Position Description

Position Description:


Welcome to one of the toughest and most fulfilling ways to help people, including yourself. We offer the latest tools, most intensive training program in the industry and nearly limitless opportunities for advancement. Join us and start doing your life's best work.


Responsible to execute and communicate the value and benefit of Optum relevant solutions that solve customer problems for the assigned market segment. This role works closely with sales, segment marketing, product management and portfolio marketing teams to understand customer needs and develop marketing and sales collateral to support the sales team in generating, nurturing and closing sales opportunities. Using a combination of market / business analysis and tactical execution, the successful candidate will create marketing collateral, sales tools, and segment training materials


Positions in this function analyze and monitor the existing business and competitive landscape and provide support for strategic marketing initiatives. Positions manage and develop primary research (surveys, focus groups, etc.) associated with customers, members, brokers, products, advertising, and brand.


Primary Responsibilities:

  • Demonstrated skills and success at developing marketing solutions and products

  • Strong written and verbal communication skills – must be able to produce high quality content and executive-level communications

  • Success in positioning solutions to win in competitive environments and consistently win against the key competitors

  • Ability to understand core business problems faced by customers in different industry segments and to translate those into health benefit solution requirements that can successfully address the market.

  • Strong business acumen: strategy, marketing and/or analytical background is required

  • Must have experience in synthesizing data, constructing thoughtful analyses and be able to effectively communicate findings

  • Able to develop strong relationships with other business functions and influence product management, sales, operations and other marketing functions

  • Understand how to develop thought leadership strategy and content to support the business goals

  • Has the ability to be flexible and work with ambiguity and thrive in this type of environment

Requirements:
  • BA / BS Degree (or higher)
  • 1+ years experience influencing and collaborating with others
  • 1+ years experience managing and prioritizing several deliverables in a deadline-driven environment

Preferred Requirements:

  • 1+ years of  marketing experience in health care, services or software

Careers with Optum. Here's the idea. We built an entire organization around one giant objective; make the health system work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.SM


Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.


UnitedHealth Group
is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.


Keywords: Marketing Research Analyst -Marketing Analyst- UHG- UHC- Optum- Sales and Marketing Research Analyst

Job Details

  • Contest Number749662
  • Job TitleMarketing Research Analyst - Eden Prairie, MN
  • Job FamilyMarketing and Advertising
  • Business SegmentOptum Corporate

Job Location Information

  • Eden Prairie, MN
    United States
    North America

Additional Job Detail Information

  • Employee StatusRegular
  • ScheduleFull-time
  • Job LevelIndividual Contributor
  • ShiftDay Job
  • TravelNo
  • Telecommuter PositionNo
  • Overtime StatusExempt

UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone.

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