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Marketing Research Manager

Cox Media Group


Location:
Atlanta, GA
Date:
08/16/2017
2017-08-162017-09-14
Job Code:
1712884
Cox Media Group
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Job Details

Company Cox Media Group
Title: Marketing Research Manager
JobID: 1712884
Category: Research
Industry: Cox Media Group
Job Type: Full-time

Description

Your research experience and ability to bridge data with opportunity are needed as an essential partner in the Advertising Strategy Department.  As Marketing Research Manager, you will work alongside GSMs, Sales Managers, and the Strategic Initiative Managers to contribute data, analysis and recommendations towards revenue projects and execution.  You will identify trends, opportunities and threats using traditional and non-traditional research platforms and tools and share these findings with internal stakeholders and external clients in order to grow revenue. This position reports directly to the Director, Advertising Sales & Product Strategy.
  • 50%:  Contribute marketing research findings, analysis and recommendations to sales projects; present research internally to stakeholders and externally to clients; attribute and measure revenue tied to usage of marketing research
  • 25%:  Grow and develop direct reports/team
  • 20%:  Manage/distribute ongoing research updates - ComScore, Scarborough, and work with CMG custom research as Point Guard
  • 5%:  Other strategic support duties, as needed
  • Tasks
    • Partner with GSMs, Sales Managers and Strategic Initiative Managers on client and/or category revenue projects; contribute research analysis and recommendations to help facilitate revenue growth
    • Use syndicated research including Scarborough, Kantar and Nielsen to arm the sales teams with the data needed to help pitch and close new business
    • Identify opportunities for revenue growth and/or threats for revenue contraction; provide research insights to internal stakeholders to address these business issues intelligently and in front of the opportunity and/or threat
    • Serve as the AJC point guard with CMG custom research; lead, execute, and promote custom research studies and take responsibility for measuring/attributing revenue tied to the usage of the data
    • Mentor and manage workflow, professional development and performance of direct reports
    • Perform and present client file analyses and recommendations to clients in professional business setting; speak to trends in the data, how the data impacts the advertising strategy, and what the client can take from this data in conjunction with the AJC team to improve results and ROI
    • Lead and execute process, manage updates and train sales, as needed, on all other research tool usage including RAM, Business Wise, AdMall, BuzzBoard, Simmons, Claritas and Pulse

Qualifications

Education: Bachelor’s degree
Five years of relevant experience is required; marketing research management experience preferred
  • Proven experience managing people and research projects
  • Expert-level knowledge of syndicated research tools including Scarborough, Kantar and Nielsen
  • Experience developing and-managing custom research-projects used to drive incremental revenue - i.e. recall studies, brand perception questionnaires, category research
  • Academic and practical experience with a wide array of new product, brand, advertising and customer satisfaction research methodologies
  • Demonstrated success in defining objectives and understanding how research is used to capitalize on opportunity
  • Ability to multitask and drive multiple projects simultaneously
  • Ability to seek creative and innovative solutions that drive results and align with department and company goals
  • Proven ability to review complex information, making decisions, support said decisions with data
  • Comfortable with accountability and ability to work independently
  • Experience with sophisticated research recommendations and analysis, bridging both strategic and implementation levels
  • Strong interpersonal and active communication skills with all levels of an organization, especially Sales leaders
  • Expert-level spreadsheet and PowerPoint knowledge required
  • Experience within a media sales organization is preferred

COX-18



About Cox Media Group

 

Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company. The company’s operations currently include broadcast television stations, radio stations, daily newspapers and non-daily publications; and digital sites and services, like Rare.us, Clark.com, Dawg Nation, SEC Country, Hookem.com, Mundo Hispanico, Southern Kitchen and All22. Additionally, CMG operates the National Advertising Platform businesses of CoxReps - the country’s biggest television rep firm - Gamut, and Videa. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.



Organization: Cox Media Group

Primary Location: US-GA-Atlanta-223 Perimeter Center Pkwy NE

Employee Status: Regular

Job Level: Manager

Shift: Day Job

Travel: No

Schedule: Full-time

Unposting Date: Ongoing
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