Marketing Specialist, Collaboration

  • Location:
    RTP, North Carolina, US
  • Additional Location(s)
    Boxborough, MA
  • Area of Interest
    Marketing and Communications
  • Job Type
    Professional
  • Technology Interest
    Collaboration, Video
  • Job Id
    1212598
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What You'll Do

The Cisco Collaboration Solutions Marketing Team is looking for a self-motivated and talented Marketing Specialist to support the Collaboration Business Unit. The Marketing Specialist will work on a cross-functional team to develop product messaging, positioning and strategy to support the existing Collaboration product line along with upcoming launches. The responsibilities and scope of the role includes:

  • Assist in the development of annual marketing objectives, create and execute marketing plans and deliver go-to-market strategy.
  • Work with Product Management to develop product positioning and messaging that aligns with the overall Collaboration architecture. 
  • Support the project management of product launches including press releases, launch materials, customer presentations and sales training materials.
  • Act as content provider and subject matter expert on new solutions, to support Field/Channel Enablement strategy, which may include the delivery of training. 
  • Identify market insertion points, competitive landscape, and penetration strategies for Cisco offerings in the specific sector, industry, Theater.
  • Amplify Cisco's offerings in the most impactful way for the target audience.
  • Educate and consult with Cisco field and partners on market strategies.
  • Orchestrate the marketing mix and marketing programs to generate awareness, pipeline, opportunity, and loyalty.
  • Report measurement of marketing campaign, program, project, asset effectiveness and adoption, and required improvements.

Who You'll Work With

Our team works closely with the Collaboration Business Unit and GTM teams to bring new innovative technology to market. What we develop impacts end users directly, giving them the tools to be more productive, agile and stay better connected. You will have the opportunity to market an award-winning product portfolio and work with some of the industry's best designers, engineers and product management teams.


Who You Are 

You have a Bachelor's degree in Marketing, Communications, or related field and over 5 years of professional marketing experience. For 3+ years, you have been in a product marketing role with a strong focus on content, messaging, and positioning. You understand the importance of strong writing and analytics skills in order to develop product strategy and positioning.  


If you have previous experience marketing to call/contact centers, you have the expertise we are seeking! You also possess strong organizational skills, are a self-starter, and are comfortable working with large cross-functional teams.


You live in the the Raleigh Durham area (RTP) or near our office in Boxborough, MA. 


Why Cisco

We connect everything: people, processes, data, and things. We innovate everywhere, taking bold risks to shape the technologies that give us smart cities, connected cars, and handheld hospitals. And we do it in style with unique personalities who aren’t afraid to change the way the world works, lives, plays and learns. 

We are thought leaders, tech geeks, pop culture aficionados, and we even have a few purple haired rock stars. We celebrate the creativity and diversity that fuels our innovation. We are dreamers and we are doers.  

We Are Cisco

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