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Marketing Specialist, Employment Brand

Cox Enterprises


Location:
Atlanta, GA
Date:
12/13/2017
2017-12-132018-01-11
Job Code:
1718121
Cox Enterprises
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Job Details

Company Cox Enterprises
Title: Marketing Specialist, Employment Brand
JobID: 1718121
Category: Human Resources
Industry: Cox Enterprises
Job Type: Full-time

Description

The Marketing Specialist – Employment Brand drives the ideation, development, and implementation of employment branding and digital media efforts across all the Cox divisions (Cox Enterprises, Cox Communications, Cox Automotive, and Cox Media Group). We’re looking for a creative story teller who can collaborate cross-functionally to tell the amazing employer story of our enterprise.
Duties and responsibilities
CLIENT & STRATEGY
Serve as a trusted Cox Talent Acquisition (CTA) partner by creating and implementing a consistent and engaging employment branding message – in alignment with marketing brand standards, company culture, and Cox’s value proposition – across all employment branding touchpoints. Under guidance of Employment Branding leader:
  • Identify and execute tactics that drive and support Cox’s employment branding strategy across internal and external candidate channels.
  • Provide consultative support and training to CTA and division stakeholders to own & communicate Cox’s overall division-specific employment message/value proposition on relevant channels.
  • Create content and share stories that illuminate our employer brand.
  • Partner with Brand Ambassadors to help spread the brand throughout their networks.
  • Competitive research, SEO, SEM of all priority job postings and content to optimize digital media placement and align with industry standards
  • Leverage job board site data to understand and report on our activity in our markets (e.g., Indeed, LinkedIn, Glassdoor, CareerBuilder, Dice, Google).  
  • Create analytical reports to show campaign progress in connection with the hiring goals to provide the business with recorded ROI
  • Monitor and ensure on-going adherence to brand standards – in close partnership with division stakeholders – through digital, social and traditional mediums.
  • Work with leadership to understand hiring needs; develop and execute marketing and media plans to support hiring goals
  • Assist with the development, deployment and usage of talent acquisition marketing collateral for recruiting-related initiatives.
  • Support enhancements to the Cox career site(s) as necessary.
  • Work with outside agencies to develop branding and collateral as necessary.
  • Oversee projects related to employment branding, employment collateral, and/or social media initiatives related to recruiting.
  • Build and execute nurturing campaigns for passive and active candidates
  • Identify and present opportunities to improve end-to-end candidate experience, work with appropriate stakeholders to adopt opportunities upon approval.
  • Manage and track budgets
  • Attend meetings and track assigned accountabilities and follow-up status of resulting action items.
TEAM LEADERSHIP
Serve as a member of the CTA team by role modeling the vision of the team, the values of the company, and the focus on CTA’s best-in-class status:
  • Act as a day-to-day liaison with CTA Leadership, CTA Service Delivery Teams, CTA COE Team, Vendors, and other stakeholders
  • Strong interpersonal skills and the ability to successfully interact with all levels of the organization; influence without authority
  • Utilize exceptional interpersonal and collaborative skills to gain credibility and build rapport across all levels of organization

Qualifications

MINIMUM
  • 3+ years’ experience in employment branding or marketing (or other related experience) to reach passive and active audiences.
  • Demonstrated experience with developing and implementing consistent branding protocols that support identified business initiatives
  • Ability to distill a complex organization into a compelling employer story.
  • Proven performance in attracting and engaging segmented talent groups
  • Knowledge of SEO and SEM applied strategies
  • Proven experience and ability to manage multiple projects simultaneously
  • Effective verbal and written communication and presentation skills
  • Proficient in Microsoft Office Suite (PowerPoint, Visio, Word and Excel).
 
PREFERRED
  • Bachelor's Degree in related field strongly desired
  • Demonstrated experience working closely with leaders to develop solutions for the business
  • Experience with copywriting; strong command of English language
  • Knowledgeable and skilled in talent acquisition and/or recruiting strategies
  • Understanding of persona development
  • Experience with content management, strongly desired
  • Experience with web site / digital newsletter (HTML) design a plus
  • Proven experience using recruitment tools (ATS, job boards, etc.)
  • Design skills through Adobe Creative Suite (InDesign, Photoshop, Illustrator)
  • Project management experience with the ability to develop detailed project plans
  • Experience using a CRM tool to foster talent communities
  • Generating landing pages for promotional and onsite candidate capture and email marketing campaign follow up.


About Cox Enterprises

 

Cox Enterprises is a leading communications, media and automotive services company. The company's major operating subsidiaries include Cox Communications (cable television distribution, high-speed Internet access, telephone, home security and automation, commercial telecommunications and advertising solutions); Cox Automotive (automotive-related auctions, financial services, media and software solutions); and Cox Media Group (television and radio stations, digital media, newspapers and advertising sales rep firms).

 

The company's major national brands include Autotrader, Kelley Blue Book and Manheim. Through Cox Automotive, the company's international operations stretch across Asia, Australia, Europe and Latin America. To learn more about Cox's commitment to people, sustainability and our communities, please visit CoxCSRReport.com



Organization: Cox Enterprises

Primary Location: US-GA-Atlanta-6205 Peachtree Dunwoody Rd

Employee Status: Regular

Job Level: Individual Contributor

Shift: Day Job

Travel: No

Schedule: Full-time

Unposting Date: Ongoing
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