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Marketing Specialist - Horsham, PA or Minnetonka, MN

UnitedHealth Group

Horsham, PA
Job Code:
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Job Details

740695 Marketing Specialist Horsham PA or Minnetonka MN

Marketing Specialist - Horsham, PA or Minnetonka, MN (740695)

Position Description

Position Description:
The Member Engagement team is responsible for initiatives that help to provide an exceptional experience to insured members in the AARP-branded insurance products that is both personalized and hassle-free with a focus on retention, and member satisfaction and loyalty.  
Collaborate with Member team mates and represent Member Engagement on cross-functional teams for ad-hoc projects Imagine joining a group of professionals and clinicians who are working to improve health care for people over 50. Consider the influence you can have on the quality of care for millions of people. Now, enhance that success with enthusiasm you can really feel.
That’s how it is at UnitedHealthcare Medicare & Retirement. Every day, we're collaborating to improve the health and well-being of the fastest growing segment of our nations’ population. And we're doing it with an intense amount of dedication.
Here, you will discover a culture that grows through challenge. That evolves by being flexible. That succeeds by staying true to our mission to make health care work effectively and efficiently for seniors. Put your best to work for us and discover extraordinary opportunities for growth.
Primary Responsibilities:
  • Proactively leverage market research, customer feedback, and data analytics to identify and quantify opportunities to provide a hassle-free member experience.
  • Collaborate with cross functional teams to build innovative strategies, and implement projects and communications to reduce the effects of pain points for members and the business.
  • Write and implement member facing communications including letters, emails and Customer Service talking points to support product pilots, and market or regulatory events on time and within budget.
  • Determine and implement opportunities to provide an insured member an appropriate real-time, next best action based on data and their unique experience.
  • Incorporate language of caring and plain language best practices into all communications.
  • Remediate Member Impacts as they occur to provide a member-focused response.
  • Leverage market research, customer feedback and data analytics to enhance customer understanding and determine opportunities.
  • Work closely with multiple IT support teams to determine requirements to develop and deliver timely and highly targeted touch-points specific to individual member needs.
  • Build relationships with our client and other departments to test and launch new initiatives in order to deliver a more integrated member experience.
Required Qualifications:
  • Bachelor Degree (or higher) or a High School Diploma / GED with 7+ years of experience in Marketing
  • 7+ years of experience in managing direct marketing and / or member communications that deliver positive and measurable results
  • 2+ years in healthcare or other highly-regulated industry
  • 5+ years of experience developing and implementing initiatives that drive improvements in customer satisfaction, desired behaviors, and customer retention
  • Occasional travel (10%)
  • Must be able to work in Horsham, PA office or Minnetonka, MN office
Preferred Qualifications:
  • Experience in Operational areas is a plus
  • Experience marketing to the 50+ population
  • Project Management experience
Soft Skills:
  • Proven effectiveness in working in a matrixed organization to manage and deliver results on multiple initiatives. Should be skilled at negotiation and balancing interests of various stakeholders.
  • Knowledge of dynamic, real-time marketing

Careers at UnitedHealthcare Medicare & Retirement. The Boomer generation is the fastest growing market segment in healthcare. And we are the largest business in the nation dedicated to serving their unique health and well-being needs. Up for the challenge of a lifetime? Join a team of the best and the brightest to find bold new ways to proactively improve the health and quality of life of these 9 million customers. You'll find a wealth of dynamic opportunities to grow and develop as we work together to heal and strengthen our Healthcare system. Ready? It's time to do your life’s best work.


Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.


Keywords: UHG, Marketing Specialist, Marketing Representative, Healthcare Marketing, Medicare & Retirement Marketing

Job Details

  • Contest Number740695
  • Job TitleMarketing Specialist - Horsham, PA or Minnetonka, MN
  • Job FamilyMarketing and Advertising
  • Business SegmentMedicare and Retirement

Job Location Information

  • Horsham, PA
    United States
    North America
  • Other LocationsMinnetonka, MN

Additional Job Detail Information

  • Employee StatusRegular
  • ScheduleFull-time
  • Job LevelIndividual Contributor
  • ShiftDay Job
  • TravelNo
  • Telecommuter PositionNo
  • Overtime StatusExempt

UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone.

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