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Marketing Specialist I

Cox Automotive


Location:
Mission, KS
Date:
12/14/2017
2017-12-142018-01-13
Job Code:
1719187
Cox Automotive
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Job Details

Company Cox Automotive
Title: Marketing Specialist I
JobID: 1719187
Category: Marketing
Industry: Cox Automotive
Job Type: Full-time

Description

Responsible for the account management, analysis, creation and execution of marketing strategies and campaigns for our dealer clients on a monthly timeline based on the dealer business plan and voice in the market.

Additional responsibilities include identification of market segments, creating and editing accurate email templates, reporting and analysis of past marketing efforts, and planning for future campaigns while ensuring proper timelines are met. Should promote a positive client relationship and interface with inter-departmental representatives to review strategic plans.

Specific Responsibilities:

  • Conduct scheduled calls with dealer clients to present strategies offered, assess dealer business plan, and collaborate with customer for best go to market practices.
  • Analyze dealer client database information and integrate dealer business plan into overall market strategy
  • Manage and create customer segmentations for marketing campaigns and effectively communicate to the dealer client for approval
  • Utilize basic Photoshop and HTML skills to create and edit email templates
  • Ability to analyze and communicate ROI for all prior marketing efforts and adjust future recommendations based on this data
  • Account Management taking inbound/outbound calls while collaborating and building relationships with dealer’s staff and other teammates as well as other internal departments
  • Stay current and familiar with retail and lease payment structure and proposals, including incentives
  • Provide a high level of customer service through regular and timely communication while adapting to the needs of the client

Qualifications

Education required:

 

  • High school diploma or GED or equivalent experience

 

Required Qualifications:

  • Ability to multi-task and prioritize effectively to ensure successful completion of daily and weekly tasks
  • Ability to analyze various forms of data, how software systems process it, and how to explain the process in simple terms to customers
  • Must be proactive, focused, and have great attention to detail
  • Must possess analytical and problem solving skills
  • Good verbal and written communication skills are a must
  • Good listening skills and the ability to relate to the customer is a must
  • Must be able to present educational information to customers
  • Must be able to work in a team-oriented, collaborative environment while also accomplishing tasks independently
  • Must be able to perform daily tasks and work at a desk or work station for long periods of time using a computer, phone and similar office equipment
  • Microsoft Office skills are required
  • Must be able to learn the CRM product, departmental procedures, and customer on-boarding processes quickly and completely and be able to demonstrate knowledge gained

 PREFERRED QUALIFICATIONS:

  • Account management experience a plus
  • Experience working with Salesforce or other CRM systems is a plus
  • Auto industry knowledge or experience is a plus
  • Previous email marketing and sales experience is a plus
  • Graphic Design/HTML Experience is a plus

 



About Cox Automotive

 

Cox Automotive is transforming the way the world buys, sells and owns cars with industry-leading digital marketing, retail, financial and wholesale solutions for consumers, dealers, manufacturers and the overall automotive ecosystem worldwide. The Cox Automotive family includes Autotrader®, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, vAuto®, VinSolutions®, Xtime®, incadea® and a host of other brands. With a complete and connected view of the automotive ecosystem, Cox Automotive is a global company connecting people, cars and capabilities with services that link the automotive value chain. Cox Automotive is a subsidiary of Cox Enterprises. For more information about Cox Automotive, visit www.coxautoinc.com.

 

Cox Enterprises and its subsidiary companies are Equal Opportunity employers - M/F/Vets/Disabled. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.



Organization: Cox Automotive

Primary Location: US-KS-Mission-5700 Broadmoor St

Employee Status: Regular

Job Level: Individual Contributor

Shift: Day Job

Travel: No

Schedule: Full-time

Unposting Date: Ongoing
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