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Marketing Specialist - Phoenix, AZ

UnitedHealth Group

Phoenix, AZ
Job Code:
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Job Details

745187 Marketing Specialist Phoenix AZ

Marketing Specialist - Phoenix, AZ (745187)

Position Description

You never thought your career could help millions of lives. Well, here you can. As a Marketing Specialist, you'll utilize innovative strategies and programs to ensure access to health care coverage for the underserved and impact millions of lives. You'll use your energetic, empathetic approach to marketing and add value to our team. Through community marketing and outreach efforts, you will have direct impact on membership growth and retention. You'll use your creativity, strategic lens and outspoken attitude to be part of an elite team to rewrite the history of UnitedHealth Group. Join us and start doing your life's best work.(sm)


This position is responsible for strategizing and developing marketing tactics to influence and increase enrollment in contracted Medicare Advantage plans. They also execute marketing plans that are primarily activity-driven, which requires event coordination, tracking business development opportunities and detailed reporting to evaluate for return on effort. Strategies are developed with the marketing manager and are aligned with the business goals of Optum. This position requires excellent relationship development skills. The ideal candidate should be flexible and able to work with ambiguity. They should be highly organized, comfortable meeting people and presenting information to a variety of audiences.


Primary Responsibilities:

  • Identify opportunity and help execute marketing strategies, in a diverse multi-cultural older adult population
  • Participates in the development and production of marketing materials for sales channels, seniors, health education, community centers, clinics and senior newsletters
  • Seeks and tracks business development opportunities
  • Create educational and sales events within our targeted population
  • Participate in activities designed to enhance member retention
  • Execute, plan and coordinate resources (i.e., Vendors, Partners, Sales Agent, etc.) to ensure a successful event
  • Responsible for meeting or exceeding targeted growth, retention, and enrollment expectations within assigned territory
  • Responsible for coordinating, collecting and being knowledgeable about senior health plan benefits. Must educate members as needed
  • Maintains accountability for time and financial investment
  • Makes customer service visits to community centers and primary care physicians, especially those with senior growth potential
  • Share our mission to help people live healthier lives, throughout the communities we service

Required Qualifications:

  • High School Diploma / GED
  • 2+ years of marketing or event planning experience
  • Intermediate (or higher) level of experience with Microsoft Office (PowerPoint, Word, & Excel)
  • Proven experience meeting sales promotion and/or marketing targets
  • Experience in a deadline driven environment
  • Experience managing and prioritizing several deliverables
  • Ability to work outside regular business hours (evenings/weekends) as needs require

Preferred Qualifications:

  • Experience with Medicare and/or Medicaid
  • Knowledge of CMS (Center for Medicare and Medicaid Services) Marketing rules and regulations
  • Bilingual fluency with English and Spanish
  • Ability to be flexible and work with ambiguity
  • Experience influencing and collaborating with others

Careers with Optum. Here's the idea. We built an entire organization around one giant objective; make the health system work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.(sm)


Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.



Job Keywords: marketing, event planning, event coordination, community relations, marketing strategy, Medicare, CMS, Phoenix, AZ, Arizona

Job Details

  • Contest Number745187
  • Job TitleMarketing Specialist - Phoenix, AZ
  • Job FamilyMarketing and Advertising
  • Business SegmentOptumCare

Job Location Information

  • Phoenix, AZ
    United States
    North America

Additional Job Detail Information

  • Employee StatusRegular
  • ScheduleFull-time
  • Job LevelIndividual Contributor
  • ShiftDay Job
  • TravelNo
  • Telecommuter PositionNo
  • Overtime StatusNon-exempt

UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone.

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