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Marketing Strategist - Cox Media Inc.

Cox Communications


Location:
San Diego, CA
Date:
09/21/2017
2017-09-212017-10-21
Job Code:
1713287
Cox Communications
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Job Details

Company Cox Communications
Title: Marketing Strategist - Cox Media Inc.
JobID: 1713287
Category: Marketing
Industry: Cox Communications, Inc.
Job Type: Full-time

Description

Are you driven to succeed and looking to work for the best in the business? Bring your ambition to Cox Media as a Marketing Strategist, where you will help market the most innovative digital media and TV advertising solutions in the marketplace.  Our robust portfolio of in-demand advertising solutions means you’ll connect advertisers to today’s top sports, entertainment and information networks on cable television. "Anyone, anywhere, any screen" is at the center of every advertising plan with Cox Media, and the foundation of our history of success. 


At Cox Media, we represent the most reputable brands in the industry including ESPN, AMC, FX, Bravo and many more.   Our digital product offerings allow us to reach targeted audiences using geo and behavioral targeting along with keyword and search retargeting, video pre-roll and location-based audience segments.  


Role Summary


The Cox Media Marketing Strategist partners directly with Sales, marketing peers and other departments with a primary focus on working one-on-one with top segment clients to develop customized marketing strategies and solutions to grow and protect revenue within the top segments of the client base in the market.  Secondary focus includes a product expertise and ability to translate benefits and value of product portfolio to internal and external constituents.


In partnership with Sales, consults with high growth, high potential clients to recommend sophisticated, multi-screen, customized solutions that match Cox Media products, available market research, and best practices in marketing tactics to help clients achieve their goals.  Develops, executes, and is accountable for the results of customized marketing solutions.


The role requires a fast pace of work, multiple demands and high pressure to deliver best in class results. Incumbent works independently with limited or remote supervision.  Budget-driven; pressure to meet ambitious revenue goals.  Use of personal or company car to travel occasionally to clients’ locations within the system is expected. Depending on the market, may travel 10-20% of the time. Has contact with external clients by phone and in person. Participates in client presentations and may occasionally participate in on- and off-site client activities which may occur outside regular business hours. Collaborates with and assigns work to others with no formal organizational authority.

 Primary Responsibilities and Essential Functions


• Partners with Sales Consultants to provide one-on-one marketing-strategy guidance and recommend solutions to meet the marketing and business needs of top-tier clients.  

• Identifies and matches Cox Media’s products to specific client needs and objectives to develop highly customized solutions and marketing campaigns. 

• Holds shared accountability with Sales and Marketing Leaders to develop marketing strategies to create awareness, engagement, and drive purchasing among high growth, high potential clients. [Strategy development] Develops, executes, and adjusts strategies for monetizing Cox Media and CCI programs and events to deliver results to Cox Media clients. 

• Identifies emerging sales opportunities. 

• Coordinates with Sales Services Specialist, Sales Consultant, Production, Digital Media Sales Manager, and/or Marketing Coordinator (if applicable) to execute on proposed campaign solutions. 

• Acts as subject matter expert to Sales team and top-tier clients on all Cox Media products, their value proposition, and how to demonstrate their impact to various marketing needs. 

• Builds an effective consultative relationship with clients to ensure client satisfaction and develop future business opportunities. 

• Validates that requests for and sales of Cox Media products and services meet clients’ business needs and requirements. 

• Partners with Marketing Analyst and Marketing Communications Specialist to author a story which illustrates how each would benefit the client.  

• Tracks campaign results and prepares comprehensive campaign recaps to communicate return on investment to clients. 

• Attends job-related training to increase knowledge of Cox Media and competitor services.  Is fully knowledgeable of Cox Media solutions, marketing techniques, and consultative selling techniques; attends strategic and/or development meetings with Cox Media colleagues.


Qualifications

Minimum

• 7 or more years of experience required in related field; 5 or more years of experience required if candidate possesses a related advanced degree

• 4 years research/ analysis OR marketing communications/ PR experience in a related field 

• 1 year media research experience

• 2 years work experience using Windows-based PCs, Microsoft Office

• Valid driver’s license, good driving record, reliable transportation

• Excellent skills in adaptability, building relationships, delivering customer service, expanding and advancing opportunities, functional competence, initiating action, inspiring innovation, continuous learning, PC skills, producing results, and sales opportunity analysis, in order to work effectively with teams throughout organization.


Preferred

• BS/BA degree in related discipline strongly desired (i.e. Marketing, Communications, Advertising, Public Relations, Business Management)

• 1 year sales, business development or sales consultation or digital media in a sales environment

• 2 years media research experience in a sales-driven organization

• Digital Media experience strongly desired



About Cox Communications

 

Cox Communications is a broadband communications and entertainment company, providing advanced digital video, Internet, telephone and home security and automation services over its own nationwide IP network. Cox Business is a facilities-based provider of voice, video and data solutions for commercial customers, and Cox Media is a full-service provider of national and local cable spot and digital media advertising. Cox is known for its pioneering efforts in broadband, voice and commercial services, industry-leading customer care and its outstanding workplaces. Cox Communications, a wholly owned subsidiary of Cox Enterprises, is available at www.cox.com and www.coxmedia.com.



Organization: Cox Communications, Inc.

Primary Location: US-CA-San Diego-5887 Copley Dr

Employee Status: Regular

Job Level: Team Leader

Shift: Day Job

Travel: Yes, 5 % of the Time

Schedule: Full-time

Unposting Date: Ongoing
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