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Marketing Supervisor, Lay's Brand Communication

PepsiCo Inc.

Shanghai, VA 23110
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Job Details

Auto req ID: 143585BR
Job Description

This is a PepsiCo career opportunity. This position is in PepsiCo China HQ. Please log onto to find more career possibilities in PepsiCo China.

-Support Lays Innovation and Activation growth initiatives in Mainland China according to overall brand strategic plan and AOP plan.

1.Support line manager to drive multiple initiatives on both innovation and activation.
-Support line manager to manage innovation development following PepsiCo Stage gate innovation process requirements for on-time successful project delivery
-Support line manager to plan, align, execute and review activation campaign of innovation launch to ensure efficient and effective campaign delivery to drive both long term brand equity and short term brand excitement and volume.
-Serve as key person to collect, analyze and align business performance on regular basis to monitor overall business performance by working closely with cross function teams

2.Lead assigned projects or tasks to deliver aligned business result
-Flawlessly lead cross function project team to deliver assigned innovation projects on-time with high quality
-Effectively drive alignment with sales team for trade and channel activation plan field implementation with both BU and MU
-Monthly track and review project and business results

3.Lead overall project budget planning and management
-Support manager on overall brand budgeting and payment process
-Closely align with finance marketing to ensure proper reconciliation

4.Other assigned tasks to deliver business growth
-Lead perfect preparation for AOP meeting, ITM meeting, Sale meeting, etc. to clearly deliver key messages to target audience

Key Interfaces
-Brand team: marketing manager / research manager
-Sales team: trade marketing manager / key account manager / e commerce sales manager
-Supply chain team: planning manager / buyers
-Finance: finance manager
-Legal: associate legal director

-Advertising agency: account director
-Media agency: account director
-Research agency: account director
-Brand collaboration related business partners: marketing manager


-Literacy in both spoken & written Chinese is a must;
-Basic knowledge of Marketing innovation/ Campaign development / Consumer Insights / Market research
-3+ years of proven experience in marketing, preferably with FMCG
-Working experience on marketing innovation is an important plus
-Passionate on brand marketing and innovation
-Strong data analysis skill, logical thinking with a clear mind
-Very committed and accountable with high sense of responsibility to follow things through regardless of challenges
-Great collaboration and communication skills
-Creative, open minded and digital savvy

Relocation Eligible: Not Applicable
Job Type: Regular
","city":"Shanghai","state":"Shanghai Municipality","country":"China","country_code":"CN",
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Performance with Purpose

Out performing ourselves is a rush. That's why we perform with purpose. Together, we blaze new trails, succeed, celebrate and then do something even bigger. We never settle for second best. At PepsiCo we're not just committed to performing well as individuals, but as a team, to strengthen the company as a whole.

Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. New markets mean new ways of doing business, and new ways of addressing health concerns, cultural differences and environmental challenges. Every day is an adventure, and an opportunity for personal and professional growth.

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