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Media Buying Specialist


San Bruno, CA 94066
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Job Details

980412BRReq ID:980412BRCompany Summary:Walmart Global eCommerce is comprised of, VUDU,, and our technical powerhouse @WalmartLabs. Here, innovators incubate next gen e-commerce solutions in real-time. We integrate online, physical, and mobile shopping experiences for billions of customers around the globe. How do we do it? We continuously build and invest in new technology including open source tools and big data innovations. Data scientists, front and back-end engineers, product managers, and web and UX/UI teams collaborate alongside e-commerce experts to envision, prototype, and bring revolutionary ideas to life in a dynamic, flexible and fun work culture.Job Title:Media Buying SpecialistPosition Summary:Walmart is looking for an Media Buying Specialist to join our growing Partnership Marketing Team. This role will be responsible for flawlessly managing campaigns, optimize, & traffic digital media campaigns. To be successful in this role, this individual will need to have an extremely high attention to detail, be comfortable with ad technology, possess strong analytical skills and have excellent time management skills. This role will report to the Head of Ad Operations.City:SAN BRUNOState:CAPosition Description: Manage and traffic campaigns in Ad server tools such as DoubleClick(DCM) / Demand Side Platforms (DSPs) like AppNexus

Oversee media tracking and analytics set up and implementation

Create timeline and delivery dates for campaign delivery

Active participation in media planning discussions regarding trafficking strategies and related operational issues

Improve data quality by collaborating with the Media, Analytics and Targeting teams to ensure campaigns are structured in a way to produce optimal data outputs

QA ads to ensure they meet site specs and requirements

Generate, QA, and troubleshoot implementation of conversion tags

Troubleshoot ad or tag issues with site or ad tech partners

Resolve tracking and reporting discrepancies with Analytics and/or partners/vendors

Review media plans and updates with Media team before trafficking and work with Analytics team to ensure plans will allow them to collect data accurately, efficiently, and effectivelyMinimum Qualifications: 3+ years of experience in Digital Media Operations, Digital Ad Ops, Digital trafficking

Bachelors Degree

Experience in digital ad server technology (e.g. Doubleclick) and Demand Side Platforms (e.g. Appnexus, Doubleclick)

Strong verbal and written communication skills

Passion for digital media and advertising technology

Attention to detail and the ability to think outside the box

Team player who enjoys working in a collaborative, open environmentAdditional Preferred Qualifications: Understanding of native, rich media, dynamic creative, mobile and video ads unitsCategory:Marketing Division:Walmart.comDivision Summary:The team is here to provide amazing digital and physical experiences for our customers with seamless access to products and services they want. Marketplace allows us to present an even wider array of vendor products on and beyond. Behind the scenes, e-commerce experts are focused on category growth, program management, business development, and seller onboarding. We continuously strive to deliver incredible selection, ease, and e-commerce innovation to customers.Employment Type:Full TimeRequisition Template:eCommerce
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