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Media Strategist

Cox Media Group


Location:
New York, NY
Date:
08/23/2017
2017-08-232017-09-21
Job Code:
1711378
Cox Media Group
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Job Details

Company Cox Media Group
Title: Media Strategist
JobID: 1711378
Category: Sales
Industry: Cox Media Group
Job Type: Full-time

Description

Gamut provides compelling solutions connecting advertisers with engaged users and publishers with quality brands. As the only company to offer the largest integrated source of premium national reach and local engagement including 7,000+ specialty content and 1,300 local sites. We maximize revenue for advertisers, agencies, and publishers.

Gamut provides a top tier benefits package, competitive salaries, employee training & development opportunities. We are looking to hire exceptionally talented, motivated and creative individuals who share our passion for excellence in product and service.

An Advertising Media Strategist develops campaigns for clients that increase brand awareness and generate return on investment. The Strategist is the primary point of contact for our valued clientele. An Advertising Media Strategist looks at traditional promotional avenues like print, but also considers how social media, content marketing and mobile marketing are essential components. This professional outlines where opportunities may lie and provides methods to achieve those objectives. Provide strategic POVs on how Gamut can bring the most value to an integrated campaign. Work with client services teams to identify key opportunities with both existing and prospective clients and develop actionable insights. Negotiate media rates with publishers, incorporating targeted and innovative elements. Ongoing campaign management including:

  • Troubleshooting ad delivery and ad performance
  • Organizing creative specifications for media placements
  • Monitoring creative units to make sure they are running correctly

We are looking for individuals with exceptional experience in supporting both pre and post-sales operations and client relationship management to join us as a Media Strategist. This position will support the Media sales team and manage a variety of GAMUT clients such as Publishers, Advertisers and Agencies.

The ideal Media Strategist candidate will have strong client service skills and possess the ability to support multiple customers simultaneously. Duties will vary from assisting customer inquiries to managing ongoing advertising campaigns to helping maintain long-term customer relationships. The ideal candidate will demonstrate both the ability to work well with clients and multiple team members and to quickly master complex logistics of online advertising campaign management.

Responsibilities:
  • Work with internal and external teams to ensure all online marketing efforts are effectively tracked and reportable
  • Provide insights and analysis on all KPIs and performance metrics
  • Work with client services teams to identify key opportunities with both existing and prospective clients
  • Provide strategic POVs on how digital can bring the most value to an integrated campaign
  • Develop actionable insights from a wide variety of data sources
  • Negotiate media rates with publishers, incorporating targeted and innovative elements
  • Ongoing campaign management including:
    • Troubleshooting ad delivery and ad performance
    • Organizing creative specifications for media placements
    • Monitoring creative units to make sure they are running correctly
    • Maintaining and implementing conversion tracking
    • Compiling monthly reports with analysis of campaign performance
  • Maintain an active awareness on new trends and growth within interactive media
  • Negotiate pricing and purchase orders with publishers and vendors.
  • Build and maintain client relationships to optimize revenue.
  • Oversee campaign planning, optimization strategies, and campaign performance success for a set of top tier client relationships.
  • Work with internal tools and staff to quantitatively and qualitatively analyze campaign delivery and optimize performance on an ongoing basis.
  • Make recommendations based on assessing needs.
  • Work directly with internal departments to iron out campaign issues, performance and structure.
  • Maintain a high level of customer service by communicating with clients, executing requests and proactively responding, as appropriate.
  • Support a team of dynamic Account Executives.
  • Responsible for the preparation of sales proposals and sales presentations to Media Planners/Buyers in a timely manner, which may require extensive formatting utilizing Power Point, Word or Excel.
  • Provide timely tracking and account maintenance with current media plans.

Qualifications

  • Excellent client presentation, negotiation skills
  • Knowledge of digital marketing concepts and practices as well as a familiarity with offline media concepts
  • Analytically driven to make business decisions
  • Experience using Core Metrics and  Analytics technology
  • Knowledge of multiple distribution channels (online vs. commercial and retail)
  • Proven track record in delivering online KPI results against forecasts
  • Proficiency in Microsoft Excel, Word and PowerPoint
  • Effective time management and organizational skills, as well as strong attention to detail
  • Working knowledge of basic media concepts, terminology, media math and media plan execution.
  • Skill with data analysis and figure aptitude with a high level of accuracy.
  • Strong communication and interpersonal skills.
  • 2 years supporting either a media buying, selling department or other related media experience.
  • A bachelor’s degree in business, marketing, advertising or related field is preferred.
  • Demonstrated ability to prioritize and manage multiple time-sensitive requests. A refined sense of urgency is a major plus.
  • The ability to multitask and “do what it takes” start-up attitude.
  • Ability to work well under pressure with deadlines – strong sense of urgency.
  • Ability to effectively handle multiple tasks.
  • Must be a team player!
Bonus Points:
  • Preferable experience in client relationship management for online media, post sales consulting and/or project management.
  • Knowledge of the online advertising industry and ad serving technologies is a big plus.



COX.47


About Cox Media Group

 

Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company. The company’s operations currently include 14 broadcast television stations and one local cable channel, more than 60 radio stations, six daily newspapers and more than a dozen non-daily publications; and more than 100 digital sites and services, like Rare.us, Clark.com, Dawg Nation, SEC Country, Hookem.com, and All22. Additionally, CMG operates the National Advertising Platform businesses of CoxReps - the country’s biggest television rep firm - Gamut, and Videa. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 31 million TV viewers, more than 3.5 million newspaper readers, and more than 14 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.



Organization: Cox Media Group

Primary Location: US-NY-New York-885 2nd Ave

Employee Status: Regular

Job Level: Individual Contributor

Shift: Day Job

Travel: No

Schedule: Full-time

Unposting Date: Ongoing
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