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Pfizer


Location:
Rancho Cordova, CA 95670
Date:
01/26/2018
2018-01-262018-02-26
Pfizer
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Job Details

**What you can look forward to:**







**Multi-Channel Communication Manager (60%)** :







+ Takes the lead to define and execute the digital and MCM strategy on a x-BU and x-brand level for Pfizer Innovative Health (PIH) Switzerland. This includes developing digital programs and driving their execution, elaborates consolidated digital framework conditions and support the transformation to a customer orientated organization.







**Marketing Manager 2 Products** **40%):**







+ This role is accountable for the commercial success of both IM brands in Switzerland



+ Advance Pfizer CHs MCM/digital capabilities by leveraging regional or global programs & tactics and develop a mid- to long-term digital strategy for PIH.



+ Lay out a roadmap describing our path towards industry leading multi-channel capabilities, providing milestones and KPIs to help us measure our progress on this path.



+ In order to guarantee a consistent One Pfizer approach the position is closely collaborating with Brand teams of all PIH BUs, PEH, Corporate Communication and supporting functions. Partner with cross-functional teams to gather relevant customer insights and content



+ Oversee the execution of initiatives with project management methodologies and tools.



+ Seek out areas of best practice within the business but also learn from other companies and industries to building our understanding of what patients and customers really need from us.



+ Act as a digital ambassador for PIH. Regular assessment of XBU MCC market needs



+ Ensure achievement of brand goals and financial objectives, e.g. revenues, DME budgets, and strategic projects and tactics for respective brands







+ Provide competitive intelligence and market analysis, budget planning, forecasting



+ Development, coordination and implementation of brand specific strategies and tactics in cross-functional alignment and with Co-Promotion partner



+ Establish or maintain relationships with KOLs and other relevant stakeholders in respective indications (smoking cessation, incontinence)



+ Close collaboration with cross-functional team (medical, marketing, finance and international), support of field force if needed







**What we expect:**







+ Studies in business (with the focus on marketing / sales)



+ Experience and track record in Multi-Channel Communication area



+ Knowledge of MCC techniques and tools



+ Proven capabilities of internal and external networking with key stakeholders



+ Ability to manage complexity (across brands, markets, functions, cultures)



+ Knowledge of Swiss healthcare and Pharmaceutical Environment



+ Fluent command of German and English, French being an additional asset







Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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