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National Account Director

Cox Media Group


Location:
New York, NY
Date:
12/14/2017
2017-12-142018-01-13
Job Code:
1717934
Cox Media Group
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Job Details

Company Cox Media Group
Title: National Account Director
JobID: 1717934
Category: Sales
Industry: Cox Media Group
Job Type: Full-time

Description

On behalf of Cox Media Group (CMG) Newspaper Innovation team, the National Account Director (NAD) will maintain and grow revenue. The NAD will work strategically with National accounts and their agencies to grow revenue via portfolio expansion, improved targetability, and data/analysis to enhance ROI. As well as, provide creative solutions leveraging O&O assets; including digital, mobile, and content to both complement and enhance the Newspapers Innovation team's existing programs. The NAD will be responsible for prospecting, setting meetings with clients and agencies, building relationships with key levels of account organization inclusive of C-Suite Executives at both the client and agency levels. This role will work closely with the Sr. Director of Revenue & Strategy on building unique sales ideas for Mundo Hispanico and any other new sites in development.

  • Prospect, set meetings, build proposals, present and close revenue across named websites

  • Exceed weekly activity goals of sales calls, new client prospecting and sales pipeline

  • Strategically develop, create and sell unique, custom sponsorship opportunities across named websites

  • Develop new business from non-existing clients, agencies of record and direct advertisers

  • Ability to show a complete understanding of product features and benefits, rates and packaging

  • Necessary to evolve with digital technology and adapt to new product offerings for clients

  • Complete understanding of programmatic landscape
  • Working independently, making sound business decisions related to achieving revenue goals while communicating with your manager each day to discuss strategy and other key issues

  • Ability to provide accurate sales forecasts and revenue projections through a CRM

  • Own the entire sales process and retention cycle
  • Strategically manage the revenue for clients/agencies by leveraging data and analytics to identify areas of opportunity for growth and ROI enhancement

  • Develop in-depth understanding of clients, their marketing strategies, their organization (decision makers/influencers), and their agencies

  • Strengthen direct client relationships at multiple levels in the organization
  • Develop strong relationships and provide excellent ongoing communication with agencies to ensure they are clearly informed in a timely manner of all opportunities

  • Partner closely with agencies to develop efficient preprint targeting strategies and executions for our shared clients

  • Develop new business opportunities with existing accounts and introducing cross-media advertising strategies when the opportunity arises

  • Build and maintain relationships with external clients and internal departments to meet and exceed revenue and business goals

  • Align clients' sales strategies with strategic marketing positions
  • Partner with CMO's, and other Executives clients and agencies to meet their sales and marketing objectives

  • Team selling in conjunction with other CMG media colleagues and partners; particularly may require collaboration with AJC sales team on certain named accounts


Qualifications

 

  • High School diploma or equivalent required.
  • Bachelor's degree in Marketing, Advertising, a related field, preferred
  • Minimum 8 years with strong preference for 10 years in outside media sales with documented performance of exceeding sales quotas. Preferably in the US Hispanic Market
  • IAB certification a plus
  • Superior communication skills (written and verbal} in English and Spanish (preferred)
  • Above average knowledge of digital technology
  • Exceptional problem solver - especially when competing with software and technology
  • Strong business development focus
  • High degree of creativity, independence, self-motivation and drive.
  • Well-developed time management, organizational and follow-through skills
  • Flexibility and ability to adapt to change in a highly dynamic work environment
  • Excellent relationship building skills both in-person and over the phone and understanding of the importance of building internal and external networks to increase personal effectiveness
  • Excellent analytic and presentation skills; along with negotiating strategy capabilities.
  • Multi-market selling experience a plus
  • Eagerness to learn new media/technology in an constant changing environment
  • Maintain strong ongoing knowledge of the digital advertising landscape and industry
  • Proficient in Microsoft applications and Salesforce.com
  • The ability to work at various levels with clients and advertising agencies at all levels of organization; including C-level
  • Solid ability to identify new revenue opportunities
  • The ability to overcome objections
  • The ability to sell using research
  • Able to work independently and as part of a team
  • Strong organizational skills with an attention to detail
  • Ability to manage projects
  • Self-directed, motivated, and with exceptional multi-tasking abilities
  • Extensive and ongoing industry information gathering through various resources such as the internet, trade publications, competitive media, and industry functions

Organization: Cox Media Group

Primary Location: US-NY-New York-261 Madison Ave

Other Locations: 1990 Post Oak Blvd,US,TX,Houston,77056-3847|Miami Remote,US,FL,Miami,33101|100 Corporate Pointe,US,CA,Los Angeles,90230

Employee Status: Regular

Job Level: Individual Contributor

Shift: Day Job

Travel: Yes, 50 % of the Time

Schedule: Full-time

Unposting Date: Ongoing
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