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Oncology Country Brand Manager (CBM)


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Job Details

**Key brands of responsibility**

Renal portfolio and Lung cancer product. Reporting into the Country Brand Lead (CBL), the CBM supports the definition and implementation of tactical brand plan (programs and supporting materials); Owns the budget and execution of programs in accordance with strategic direction of the brand for the country. Gathers and articulates customer insights that inform the brand strategy and the tactical execution.

**Education and Experience**

+ **Only candidates with 2-5 years of related pharma experience with at least 2 years of pharma marketing experience strongly desired.**

+ Bachelor's Degree or equivalent required

+ Advanced English proficiency

**Key Responsibilities**

+ Develop the brand plan and executes its implementation with full accountability, in conjunction with Oncology CBL

+ Execute country brand programs within allocated budget. Operates independently within defined guidelines.

+ Assist in determining the best-fitting modules from Global / Region provided content; modify brand materials under guidance of CBL.

+ Work with local agencies for trans-creation of materials.

+ Work with medical/regulatory/legal to obtain appropriate approval of brand materials.

+ Ensures plans and programs are effectively executed with available resources.

+ Provide insights to CBL to influence the country brand strategies.

+ Track and report on progress toward forecast brand performance.

+ Follow up in conjunction with regulatory to new indications approval of current brands in promotion.


+ Campaign Development: Select best fitting modules for country needs

+ Promo Meetings: Manage compliance review of materials

**Shared Accountability**

+ Develop promotional meeting strategy with CBL

+ Validate brand-specific messages, design training (w/medical, regulatory)

+ Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical

+ Develop country Brand Plan and influence sales targets and brand A&P allocations with CBL

**Education and Experience**

+ 2-5 years of related pharma experience with at least 2 years of pharma marketing experience strongly desired.

+ Bachelor's Degree or equivalent required

+ Advanced English proficiency

**Expect candidates to demonstrate these commercial /management competencies**

+ Marketing , Customer and Competitor Insight

+ Marketing Execution

+ Strategic and Operational Business/Marketing Planning

+ Data analysis, interpretation and communications

+ Performance and Program Metrics

+ Exceptional interpersonal and influencing skills

+ Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, RTALs, BU Leads/CM and cross functional teams)

+ Exceptional prioritization -among/across brands, resource-constrained context

+ Vendor management

+ Proficiency in the local language as well as English proficiency


+ Ability to work in co-promotion and matrix structure

+ Demonstrates business acumen

+ Acts decisively

+ Seizes accountability

+ Holds people accountable

+ Grows-others

+ Leads change

+ Self-awareness

+ Commits to "One Pfizer"

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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