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Oncology Country Brand Manager

Pfizer


Location:
Khwaeng Lumphini, Krung Thep Maha Nakhon 10330
Date:
12/07/2017
2017-12-072018-01-07
Pfizer
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Job Details

**Role and Responsibilities/Assignment:**







+ Marketing Brand Plan Execution for oncology In-line portfolio



+ Provide inputs in the strategic planning process based on customer insights to enhance current portfolio



+ Tailor and execute brand strategies to local market needs, and define local priorities



+ Implement the brand plans by working with internal and external stakeholders to deliver on time and budget



+ Monitor and analyze business performance vis--vis business goals (awareness, share and etc.) and the competition



+ Support country business leads on long range forecasting, OP planning and budget/sales target allocation



+ Promotional materials management



+ Select best-fitting modules from regional/global content, translate and trans-create brand materials, as needed



+ Work with medical and legal team to get appropriate approval for brand plan and materials



+ Partner with medical to educate KOLs on emergent medical research and differentiated product attributes



+ Ensure all marketing and business programs/practices are compliant to applicable local, global and company laws and guidelines



+ Key Projects Support including managing oncology CEP/PAP



+ Collaborate with sales team to ensure brand execution compliance and market feedback



+ Prepare monthly tracking reports for each program progress by brand



+ Manage the program operating budget versus realization in order to ensure effectiveness of budgeted expenses



+ perform other duties as assigned by CBL







Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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