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Oncology Country Brand Manager


Khwaeng Lumphini, Krung Thep Maha Nakhon 10330
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Job Details

**Role and Responsibilities/Assignment:**

+ Marketing Brand Plan Execution for oncology In-line portfolio

+ Provide inputs in the strategic planning process based on customer insights to enhance current portfolio

+ Tailor and execute brand strategies to local market needs, and define local priorities

+ Implement the brand plans by working with internal and external stakeholders to deliver on time and budget

+ Monitor and analyze business performance vis--vis business goals (awareness, share and etc.) and the competition

+ Support country business leads on long range forecasting, OP planning and budget/sales target allocation

+ Promotional materials management

+ Select best-fitting modules from regional/global content, translate and trans-create brand materials, as needed

+ Work with medical and legal team to get appropriate approval for brand plan and materials

+ Partner with medical to educate KOLs on emergent medical research and differentiated product attributes

+ Ensure all marketing and business programs/practices are compliant to applicable local, global and company laws and guidelines

+ Key Projects Support including managing oncology CEP/PAP

+ Collaborate with sales team to ensure brand execution compliance and market feedback

+ Prepare monthly tracking reports for each program progress by brand

+ Manage the program operating budget versus realization in order to ensure effectiveness of budgeted expenses

+ perform other duties as assigned by CBL

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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