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Oncology Country Brand Manager (RCC portfolio: Sutent and Inlyta)

Pfizer


Location:
New York, NY 10009
Date:
11/18/2017
2017-11-182017-12-19
Pfizer
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Job Details

**Oncology Country Brand Manager (RCC portfolio: Sutent and Inlyta)**



The CBM supports the implementation of brand tactical plan (programs and supporting materials); Manages a segment of the portfolio; Owns the budget and execution of programs in accordance with strategic direction of the brand for the country. Gathers and articulates customer insights that inform the brand strategy and the tactical execution.



**Key Responsibilities**







+ Provide insights to CBL to influence the country brand strategies.



+ In conjunction with CBL develops the brand plan and executes its implementation with full accountability for implementation.



+ Assist in determining the best-fitting modules from Global / Region provided content; modify brand materials under guidance of CBL.



+ Work with local agencies for trans-creation of materials.



+ Track and report on progress toward forecast brand performance.



+ Execute country brand programs within allocated budget. Operates independently within defined guidelines.



+ Work with medical/legal to obtain appropriate approval of brand materials.



+ Ensures plans and programs are effectively executed with available resources.



+ Coordination of logistics and contents of BU meetings, field force POAs, team buildings and training-related activities including managing the virtual training calendar



+ Coordination and execution of RCC promotional activities, interacting with Speakers and KOLs for logistics







**Accountable**







+ Campaign Development: Select best fitting modules for country needs



+ Promo Meetings: Manage compliance review of materials







**Shared Accountability**







+ Develop promotional meeting strategy with CBL



+ Validate brand-specific messages, design training (w/medical, regulatory)



+ Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical



+ Develop country brand Plan and influence sales targets and brand A&P allocations with CBL







**Education and Experience**



2-5 years of related pharma experience with at least 2 years of marketing experience within the industry strongly desired



Bachelor's Degree or equivalent required







**Skills**







+ Ability to work in matrix structure



+ Demonstrates business acumen



+ Acts decisively



+ Seizes accountability



+ Holds people accountable



+ Grows-others



+ Leads change



+ Self-awareness



+ Commits to "One Pfizer"







**Expect candidates to demonstrate these commercial /management competencies**







+ Marketing , Customer and Competitor Insight



+ Marketing Execution



+ Strategic and Operational Business/Marketing Planning



+ Data analysis, interpretation and communications



+ Performance and Program Metrics



+ Exceptional interpersonal and influencing skills



+ Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, RTALs, BU Leads/CM and cross functional teams)



+ Exceptional prioritization -among/across brands, resource-constrained context;



+ Vendor management



+ Proficiency in the local language as well as English proficiency







**Marketing Capabilities**



Insight



Strategy & Planning



Execution



Innovation



New Asset



Data Analysis



Metrics



Matrix management



Market Access







Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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