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PEH Marketing


Chaoyang Qu, Beijing Shi 100096
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Job Details


Own execution of brand tactics. Drive brand to achieve earnings and revenues objectives, support to develop brand strategy, forecast LRF & P&L. Closely collaboration with cross-function teams.


1- **Execution of brand tactics**

+ Translate brand strategies to POA for responsible brand as supporter;

+ Execute brand tactics, manage projects independently in terms of managing budget, setting KPI, tracking progress and resolving issues;

2- **Develop brand promotional materials and training**

+ Develop brand DA, promotional slides, publication if needed and internal traing materials;

+ Train Field Force on product strategy and POA;

3- **Support to develop brand plan & management & cross-functional leadership**

+ Analyze market trend, competitors situation to support developing brand strategy;

+ Explore customer insight and brand value proposition to support developing brand strategy;

+ Track progress towards brand target timely;

+ Support cross-functional brand leadership - across Field Force, Account mgmt, medical, legal, regulatory, etc


+ Execution in marketing activities and manage project independently;

+ Develop brand promotional materials and internal training materials;

+ Sales training and Field force routine communication;

+ Actively participate campaign development;

+ BP & Op Plan and influence sales targets and brand A&P allocations;

+ Develop marketing mix & POA;

+ Interface with cross-functional team;

+ KOLs & ROLs partnership and management


+ Bachelor degree or above, major in Medical or Medicine preferred

+ Good command of oral & written English

+ 1-3 years marketing experience or 2 years DM/local marketing experience


Expect candidates to demonstrate these competencies:

+ Functional/Technical Skills

+ Acts Decisively

+ Seizes Accountability

+ Grows Self

+ Change Agile

+ Self Awareness

+ Commits to "One Pfizer"

+ Peer Relationships

Expect candidates to demonstrate these commercial /management competencies

+ Market, Customer, and Competitor insight

+ Strategic and operational business/Market planning

+ Market Execution

+ Marketing Innovation

+ Data analysis, interpretation and communication

+ Performance and program metrics

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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