Sign In
 [New User? Sign Up]
Mobile Version

PIH

Pfizer


Location:
Alhambra, CA 91803
Date:
01/26/2018
2018-01-262018-03-02
Pfizer
Apply on the Company Site
  •  
  • Save Ad
  • Email Friend
  • Print
  • Research Salary

Job Details

POSITION SUMMARY







Own brand strategy for market. Define and Drive Country Specific TA and Brand Strategy, drive product growth and lifecycle management, forecast revenue and opex of assigned brands, ensuring the realization of revenue and profitability targets in country



Responsibilities



Provide local insights and brand feedback Marketing Manager



Tailor brand and execute brand strategies to local market needs, and define local priorities for responsible brand



Select best-fitting modules from cross-EM content; translate and trans-create brand materials, as needed



Manage local agencies for trans-creation (budget, scope, timing, and quality of project)



Forecast brand performance and track progress towards target



Allocate and execute in country brand budget



Cross-functional brand leadership - across Field Force, Account mgmt, medical, legal, regulatory, etc



Train Field Force on product positioning and prioritization



Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes







POSITION RESPONSIBILITIES



Accountable



Brand Plan: active contributor in brand strategies development



Actively participate campaign development



Flawless execution in marketing activities







Shared Accountability



Develop country Op Plan and influence sales targets and brand A&;P allocations (with C BL)



Develop promotional meetings strategy (with CBL)



Validate brand-specific messages, design training (w/medical, regulatory)



Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical







ORGANIZATIONAL RELATIONSHIPS



Country Managers /Business Unit Leads



Legal Lead



Country Portfolio Leads



Market Access Lead



Medical Affairs Lead



Regulatory Lead



Customer Marketing roles



eMCM marketing



GCO Marketing services, Business Analytics &; Insights (BAI)







EDUCATION AND EXPERIENCE



Qualifications:



3-5 years of marketing experience



Bachelor's Degree; master degree or MBA desired







TECHNICAL SKILLS REQUIREMENTS



Indicate the technical skills required and/or preferred, as applicable.



Expect candidates to demonstrate these competencies (people manager roles):



Demonstrates business acumen



Acts decisively



Seizes accountability



Holds people accountable



Grows-others



Leads change



Self-awareness



Commits to "One Pfizer"



Builds effective teams







Expect candidates to demonstrate these commercial /management competencies



Marketing , Customer and Competitor Insight



Marketing Execution



Strategic and Operational Business/Marketing Planning



Data analysis, interpretation and communications



Performance and Program Metrics



Exceptional interpersonal skills



Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, RTALs, BU Leads/CM)



Exceptional prioritization -among/across brands, resource-constrained context;



Vendor management



Proficiency in the local language as well as English proficiencyN: Not Applicable - (China)A career at Pfizer offers opportunity, ownership and impact.







All over the world, Pfizer colleagues work together to positively impact health for everyone, everywhere. Our colleagues have the opportunity to grow and develop a career that offers both individual and company success; be part of an ownership culture that values diversity and where all colleagues are energized and engaged; and the ability to impact the health and lives of millions of people. Pfizer, a global leader in the bio-pharmaceutical industry, is continuously seeking top talent who are inspired by our purpose to innovate to bring therapies to patients that significantly improve their lives.







Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Apply on the Company Site
Powered ByLogo

Featured Jobs[ View All ]

Featured Employers [ View All ]