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Alhambra, CA 91803
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Job Details


Own brand strategy for market. Define and Drive Country Specific TA and Brand Strategy, drive product growth and lifecycle management, forecast revenue and opex of assigned brands, ensuring the realization of revenue and profitability targets in country


Provide local insights and brand feedback Marketing Manager

Tailor brand and execute brand strategies to local market needs, and define local priorities for responsible brand

Select best-fitting modules from cross-EM content; translate and trans-create brand materials, as needed

Manage local agencies for trans-creation (budget, scope, timing, and quality of project)

Forecast brand performance and track progress towards target

Allocate and execute in country brand budget

Cross-functional brand leadership - across Field Force, Account mgmt, medical, legal, regulatory, etc

Train Field Force on product positioning and prioritization

Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes



Brand Plan: active contributor in brand strategies development

Actively participate campaign development

Flawless execution in marketing activities

Shared Accountability

Develop country Op Plan and influence sales targets and brand A&;P allocations (with C BL)

Develop promotional meetings strategy (with CBL)

Validate brand-specific messages, design training (w/medical, regulatory)

Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical


Country Managers /Business Unit Leads

Legal Lead

Country Portfolio Leads

Market Access Lead

Medical Affairs Lead

Regulatory Lead

Customer Marketing roles

eMCM marketing

GCO Marketing services, Business Analytics &; Insights (BAI)



3-5 years of marketing experience

Bachelor's Degree; master degree or MBA desired


Indicate the technical skills required and/or preferred, as applicable.

Expect candidates to demonstrate these competencies (people manager roles):

Demonstrates business acumen

Acts decisively

Seizes accountability

Holds people accountable


Leads change


Commits to "One Pfizer"

Builds effective teams

Expect candidates to demonstrate these commercial /management competencies

Marketing , Customer and Competitor Insight

Marketing Execution

Strategic and Operational Business/Marketing Planning

Data analysis, interpretation and communications

Performance and Program Metrics

Exceptional interpersonal skills

Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, RTALs, BU Leads/CM)

Exceptional prioritization -among/across brands, resource-constrained context;

Vendor management

Proficiency in the local language as well as English proficiencyN: Not Applicable - (China)A career at Pfizer offers opportunity, ownership and impact.

All over the world, Pfizer colleagues work together to positively impact health for everyone, everywhere. Our colleagues have the opportunity to grow and develop a career that offers both individual and company success; be part of an ownership culture that values diversity and where all colleagues are energized and engaged; and the ability to impact the health and lives of millions of people. Pfizer, a global leader in the bio-pharmaceutical industry, is continuously seeking top talent who are inspired by our purpose to innovate to bring therapies to patients that significantly improve their lives.

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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