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Product Manager - Strategic Brand Initiatives


San Bruno, CA 94066
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999111BRReq ID:999111BRCompany Summary:Want to change the face of digital advertising? Interested in reimagining how the world's most extensive omnichannel consumer database can be used to power targeted campaigns for the industry's largest brands? We are rethinking digital advertising here at Walmart and are looking for some great people to help make this happen.

At Walmart, we enable the connection between brands and shoppers at an unprecedented scale. Did you know that 95% of American's shop at Walmart every year? That Walmart processes over 100M transactions every day? That Walmart has over 4700 stores in the US? This is a unique opportunity to join a high-visibility team that's poised to have a significant impact on the organization. Anchored by the world's most extensive retail audience database, we help brands target, deliver and measure digital advertising that drives omnichannel sales. We believe all digital advertising can be targeted and accountable - and we have Walmart's sales data to prove it.

We're looking for a Product Manager to take a leadership position on the team, helping to reimagine the way we empower brand advertisers to reach and activate their audiences.Job Title:Product Manager - Strategic Brand InitiativesPosition Summary:This is a unique opportunity to join a small, high-visibility team that's poised to have big impact. Anchored by the world's largest retail audience database, we help brands perfect point-of-purchase advertising, delivering media performance coupled with best-in-class targeting and reporting. We believe all digital advertising can be targeted and accountable - and we have Walmart's sales data to prove it.

We're looking for a Product Manager - Strategic Brand Initiatives to help reimagine the way we empower brand advertisers to reach and activate their audiences. This is a new role for the company. The ideal candidate will play a pivotal role building compelling, impactful advertising solutions designed to support the needs of the world's largest brands by helping shoppers discover, research and buy from leading brands across properties such as Walmart, Jet, Moosejaw etc

If you're excited about leveraging Walmart's audience data to design, develop and manage the next wave of innovative, this will be an exciting career move for you. To be successful in this role you will need to be creative, innovative, data driven, influencer, problem solver and great communicator.City:SAN BRUNOState:CAPosition Description:

+ Grow our advertising revenue by identifying new opportunities, developing strategic programs and executing upon those strategies by delivering new advertising solutions for our customers

+ Partner with internal advertising sales team and Walmart retail teams to create unique, compelling experiences that benefit shoppers and our advertising clients

+ Drive product requirement definitions, research, metrics analysis, technical specifications, development, testing, KPIs and other launch efforts

+ Work cross-functionally to manage bottlenecks, provide escalation management, anticipate and make trade-offs, balance the business needs versus technical constraints, and maximize business benefit while building great customer experiences.

+ Manage project ambiguity, complexity and interdependencies in an organized and structured way and willing to do what it takes to make our product successful

+ Research the digital marketing ecosystem and players (including advertising partners, agencies, technology partners, and competitors) in order to inform product prioritiesMinimum Qualifications:

+ Bachelor's degree required

+ 5+ years in product management, digital ad sales and/or marketing

+ Online display advertising industry experience and/or previous sales/business development/publisher experience are highly desired. Experience with custom solutions is a plus.

+ Passionate about advertising and have experience creating compelling solutions that work both for end-users and advertisers.

+ Passionate about generating big, creative ideas for online media, growing the business and working with advertisers and agencies to build innovative products

+ Sound business judgment as well as ability to think clearly, analyze quantitatively, problem-solve, scope technical requirements and prioritize.

+ Must be able and willing to think and act strategically and tactically.

Strong oral and written communication skills are crucial, proven ability to influence others internally and externallyCategory:Product Management - Merchandising Division:Walmart.comDivision Summary:The team is here to provide amazing digital and physical experiences for our customers with seamless access to products and services they want. Marketplace allows us to present an even wider array of vendor products on and beyond. Behind the scenes, e-commerce experts are focused on category growth, program management, business development, and seller onboarding. We continuously strive to deliver incredible selection, ease, and e-commerce innovation to customers.Employment Type:Full TimeRequisition Template:eCommerce
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