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Product Manager - Strategic Brand Initiatives & Inisghts


San Bruno, CA 94066
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999561BRReq ID:999561BRCompany Summary:Want to change the face of digital advertising? Interested in reimagining how the world's most extensive omnichannel consumer database can be used to power targeted campaigns for the industry's largest brands? We are rethinking digital advertising here at Walmart and are looking for some great people to help make this happen.

At Walmart, we enable the connection between brands and shoppers at an unprecedented scale. Did you know that 95% of American's shop at Walmart every year? That Walmart processes over 100M transactions every day? That Walmart has over 4700 stores in the US? This is a unique opportunity to join a high-visibility team that's poised to have a significant impact on the organization. Anchored by the world's most extensive retail audience database, we help brands target, deliver and measure digital advertising that drives omnichannel sales. We believe all digital advertising can be targeted and accountable - and we have Walmart's sales data to prove it.

We're looking for a Product Manager to take a leadership position on the team, helping to reimagine the way we empower brand advertisers to reach and activate their audiences.Job Title:Product Manager - Strategic Brand Initiatives & InisghtsPosition Summary:Product Manager - Strategic Brand Initiatives & Inisghts is a new role for the company. The ideal candidate will play a pivotal role building compelling, impactful and scalable advertising solutions designed to support the needs of the world's largest brands. The role is founded on the use of data and insights across all Walmart properties such as Walmart, Jet, Moosejaw, etc. to conceptualize, test and operationalize all measurement tools and ad platforms. To be successful in this role, you will need to be a data-driven innovator, influencer, problem solver and excellent communicator.City:SAN BRUNOState:CAPosition Description:Walmart seeks a candidate who is knowledgeable and passionate about helping our advertising partners succeed across Walmart's digital advertising ecosystem. The ideal candidate will have the opportunity to engage with teams across the Walmart organization heavily. As an example, the role will be the primary conduit into the Customer Experience (CE) team to ensure that all ad products and programs are built collaboratively, ensuring that the Walmart shopping experience is optimized. This position will also work closely with engineering to engage with various back-end platforms that power Walmart's audience-based ad experiences. These platforms include proprietary systems like WMX (Audience Targeting) and WPA (Sponsored Search) as well as third-party partnerships including DFP, Criteo, and Appnexus. The ideal candidate will have experience with Walmart's ads systems and have a vision for how we can better meet the needs of the suppliers and advertisers we serve.

This position will be responsible for taking a leadership position building out the next generation of Walmart advertising platforms. The role will have a significant focus on measurement, reporting, and insights, all of which will be used not only for advertiser-facing solutions but also to influence the priorities and direction of all digital ad platforms.

+ Accountable for development and performance of all client-facing advertising and measurement products

+ Ability and willingness to work in the field with sales, partners, and advertisers to ensure market insights and advertiser needs are captured (first hand) and integrated into our platforms

+ Develop PRD/Specs that detail scope, market sizing, competitive rationale, technical feasibility.

+ Distill and prioritize product feedback from multiple sales and partnership channels

+ Analyze product performance-evaluate and explore new strategic opportunities for revenue-driving products

+ Manage products through alpha and beta tests, coordinate with cross-functional teams for product launches

+ Coordinate with engineering to support LOE estimates and associated impact to roadmap GTM timing.Minimum Qualifications:

+ 7+ years work experience in a corporate or startup environment

+ Previous background in online advertising/digital media or advertising analytics

+ Strong communication skills with technical, business, and external stakeholders

+ Track record of influencing behavior at a variety of levels in the organization, including cross-functional leaders

+ Customer-service orientation and experience in a client-facing capacity

+ Demonstrated ability to drive resolution in the context of competing perspectives

+ BA/BS degreeCategory:Product Management - Merchandising Division:Walmart.comDivision Summary:The team is here to provide amazing digital and physical experiences for our customers with seamless access to products and services they want. Marketplace allows us to present an even wider array of vendor products on and beyond. Behind the scenes, e-commerce experts are focused on category growth, program management, business development, and seller onboarding. We continuously strive to deliver incredible selection, ease, and e-commerce innovation to customers.Employment Type:Full TimeRequisition Template:eCommerce
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