Product Marketing Manager, Security

  • Location:
    Atlanta, Georgia, US
  • Additional Location(s)
    Raleigh, Boston, SJC, San Francisco, Austin
  • Area of Interest
    Marketing and Communications
  • Job Type
  • Technology Interest
  • Job Id

The Product Marketing Manager will work with the Advanced Threat and Advanced Services product managers representing the Stealthwatch and the Identity Services Engine solution to create and execute product launch, content and sales tool development, and promotion of Cisco advanced threat and advanced services solutions. This position focuses on understanding technical features and functionality of Stealthwatch as well as complimentary Cisco solutions and translating those into business benefits and outcomes.  This includes the development of internal and external marketing activities spanning solution/services planning, positioning, messaging, sales tools/training development and delivery, as well as subject matter expertise for marketing and thought leadership programs.


Key Responsibilities:

  • Work closely with Product Management on incorporating new functionality and integrations into product messaging based on business value and creating content such as videos and presentations and internal sales tools for business buyers
  • Work closely with Technical Marketing Engineers to develop meaningful technical content such as use case videos and presentations for technical buyers
  • Work closely with other product marketers cross-functionally within the Cisco Security Business unit as well as the Cisco Enterprise Networking and Datacenter Business units to develop joint strategy and go to market plans for joint messaging and sales tools with other product lines
  • Go-to-Market execution: Help execute overall go-to-market strategy and tactics
  • Solution Messaging/Positioning: develop and implement high impact and differentiated solution/services positioning and messaging to maximize relevance and resonance with key market segments.
  • Be the subject matter expert when working  with cross-marketing teams to develop go-to-market programs and integrated marketing campaigns for our solutions/services across key markets (including email marketing, webinars, events, speaking opportunities and PR initiatives).
  • Sales Tools: Develop and deliver high-impact sales tools such as videos, white papers, presentations, executive briefs, etc.
  • Sales & Channel Training: Develop and deliver key sales and channel training materials covering industry trends, value proposition, and competitive positioning.


Desired Skills & Experience:

  • Must have at least 2-5 years of marketing experience with progressively increasing responsibilities.
  • Demonstrated ability to work within a matrixed marketing structure to rapidly produce results.
  • Ability to travel up to 25%
  • Technical acumen – the ability to translate technical features and functionality into business outcomes and value.
  • Excellent verbal and written communication skills are absolutely required.
  • Bachelor's degree minimum. Master's degree in business/marketing area highly desired.


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