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Product Marketing Specialist II

Cox Automotive


Location:
North Hills, NY
Date:
11/16/2017
2017-11-162017-12-16
Job Code:
1717223
Cox Automotive
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Job Details

Company Cox Automotive
Title: Product Marketing Specialist II
JobID: 1717223
Category: Marketing
Industry: Cox Automotive
Job Type: Full-time

Description

Dealertrack, a Cox Automotive brad, is looking for a Product Marketing Specialist II to join our team in North Hills, NY.

Cox Automotive has 25+ connected brands that provide a comprehensive set of products and services that simplify the process, minimize friction and enable the smart, connected and enjoyable experience all car buyers and sellers expect.  As a car buyer, if you are thinking the car buying process needs to be easier, well Cox Automotive is focused on just that and you can be a part of this evolution that is going to happen in the industry.  Moreover, if you are a Marketing contractor with the desire to make an impact while learning new and creative new ways to engage customers while yielding incremental results, please read on! 

Under general supervision, this individual is responsible to work closely with several internal stakeholders to execute on the Dealertrack lender elements of the product marketing strategy and execute against the plan. This individual will execute and activate marketing campaigns by developing engaging marketing programs that will reach the target audience for each product and inspire an increase in sales revenue and market share.  This individual will get the products ready to sell via marketing and sales campaigns/ programs, enablement for sales and other training support teams focused on growing revenue and increasing market share in accordance with corporate goals.

Responsibilities:

Product marketing campaign execution (online/offline). Campaign Systems execution support.  Working with the Product Marketing Manager for lender assist with the execution of product marketing campaigns, programs and promotions. Some elements of what you will do is listed here but not limited to. This includes:

  • Actively support and manage the identified product marketing execution to ensure corporate objectives and deadlines are being met. 
  • Supports development of quarterly comprehensive marketing plans on how you will drive impactful business results (plans to include but not limited to: goals, strategies, tactics, phased campaign components, and more). Helps to identify and execute the appropriate marketing tactics for specified objectives and strategies including advertising, collateral, public relations, direct marketing, digital marketing, SEM, social media, and other tactics as appropriate
  • Write clear, concise and strategic messaging to drive traffic that includes emails, promotions, direct mail pieces and other marketing materials that drive business results
  • Supports the coordination and implementation of all campaigns utilizing marketing automation systems (email, social, web and more) .  Assist in editing online content updates using content management system as needed.  Owns updating other assets / sales materials as needed.
  • Supports creation of sales enablement assets
  • Supports creation of emails, internal decks updating on status across the business
  • Assist Product Marketing Manager by conducting business analytics, segmentation and execution assessment and recommendations
  • Assists the team in conducting business and campaign analytics, segmentation and campaign execution assessment and leading to future campaign / program recommendations. 

Based on overall strategy and execution plan, support Dealer Advisory Board and industry & first-party event execution where required / identified.


Qualifications

  • BS/BA in marketing/communications or equivalent degree OR an equivalent combination of education and work-related experience.

  • Resourceful, self-starter that works best in a team environment. Can manage his/her time and projects wisely while meeting deadlines
  • Flexible in a fast-paced setting with competing and ever-changing tasks

  • You are an energetic, positive person who works well independently
  • Sense of urgency and strong work ethic a must

  • Solid writing skills with the ability to write compelling marketing content
  • Experience working with or supporting sales and marketing initiatives

  • You are extremely professional in your demeanor with the ability to influence others

  • You represent the company brand well and help others to do the same.  Strong verbal and written communication skills.  

  • You work calmly under multiple deadlines; You get things done ahead of time and anticipate the needs

  • Proficiency computer and technology skills (experience with MS Office Word, Excel, PowerPoint, SalesForce, Eloqua, Pardot, Social Media Platforms, and other platforms etc)


About us:

 

Dealertrack, a Cox Automotive Brand, is building a connected suite of software solutions and services to help automotive dealers thrive in today's digital retailing environment. From digital marketing to credit applications and financing, our integrated approach is making buying, selling and shopping for a car more efficient and enjoyable for everyone involved.



About Cox Automotive

 

Cox Automotive is transforming the way the world buys, sells and owns cars with industry-leading digital marketing, retail, financial and wholesale solutions for consumers, dealers, manufacturers and the overall automotive ecosystem worldwide. The Cox Automotive family includes Autotrader®, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, vAuto®, VinSolutions®, Xtime®, incadea® and a host of other brands. With a complete and connected view of the automotive ecosystem, Cox Automotive is a global company connecting people, cars and capabilities with services that link the automotive value chain. Cox Automotive is a subsidiary of Cox Enterprises. For more information about Cox Automotive, visit www.coxautoinc.com.



Organization: Cox Automotive

Primary Location: US-NY-North Hills-3400 New Hyde Park Rd

Employee Status: Regular

Job Level: Individual Contributor

Shift: Day Job

Travel: Yes, 5 % of the Time

Schedule: Full-time

Unposting Date: Ongoing
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