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Regional Communications Director - Minnetonka, MN

UnitedHealth Group

Minnetonka, MN
Job Code:
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Job Details

744895 Regional Communications Director Minnetonka MN

Regional Communications Director - Minnetonka, MN (744895)

Position Description

This isn't packaged goods. It's a bigger challenge than that. Here you're making a difference in people's lives, starting with your own. Join us and start doing your life's best work.(sm)
UnitedHealthcare is looking for a Regional Communications Director to:
1.       Develop and drive proactive reputation/community plans for UnitedHealthcare and its lines of business in Minnesota, North Dakota, South Dakota and western Wisconsin
2.       Socialize UHC and business-segment value stories with key local stakeholders
3.       Localize and implement UHC and national business-segment and functional communications initiatives and programs  
As a Regional Communications Director, you will be responsible for working with health plan leaders, national line-of-business teams, local government affairs, social responsibility and other functional team members to build, protect and strengthen the credibility of the company among various external stakeholders. 
Primary Responsibilities:
In collaboration with national teams, develop and drive proactive reputation/community plans for UnitedHealthcare and its lines of business (Commercial, Medicare and Medicaid).
  • Develop, manage and implement reputation/community plans with goals, objectives, strategies, and priorities for assigned region
  • Localize line of business messaging and identify compelling story angles to pitch local traditional and non-traditional media
  • Identify and engage with appropriate community partners and influencers to build positive relationships and represent UnitedHealthcare’s interests
  • Partner with marketing, government affairs and business leaders to identify and recommend local event participation, managing UnitedHealthcare community engagement to build brand and reputation
  • Promote executive visibility to ensure leaders are at events aligned with key strategic objectives and interests in the markets, and help determine appropriate external engagement including boards, panels and other speaking opportunities
  • Identify opportunities to submit UnitedHealthcare programs for awards to raise positive visibility and improve reputation
Socialize UnitedHealthcare and business-segment value stories with key local stakeholders.
  • Coordinate with business partners to ensure all messaging and content is current and approved for dissemination
  • Maintain extensive and positive relationships with all key regional media
  • Customize UHC and business messaging for local application and relevance
  • Provide consultation and training for business partners to ensure effective and consistent message delivery and implementation of communications initiatives
Localize and implement agreed upon UnitedHealthcare and national business-segment and functional communications initiatives and programs.
  • Partner with national and business-segment external communication teams in driving local execution of programs
  • Coordinate with local leadership and business partners to execute initiatives and programs
  • Monitor news clippings and regularly demonstrate return on objectives for businesses and brand
  • Support national media teams with local issue support as requested
  • Direct agency partners for local on-ground media and communications support as needed
Required Qualifications:
  • 8+ years’ experience working in external communications, public relations is required. 
  • Experience developing and executing external communications, community and corporate visibility communications plans, including key messages, talking points, FAQs and media statements
  • Proven track record of developing, pitching to and placing stories in local print, broadcast and online media
  • Experience building relationships with external partners is required; relationships within the [state(s)] markets
  • Strong written and verbal skills required, including experience writing executive-level communications, talking points, bylined articles, etc.
  • Experience in crisis communications and issues
  • Knowledge of AP Style
  • Experience working in health care or with or for a large publicly-traded company
  • Ability to work with and interact with multiple executive and business teams
  • Ability to work as part of a cross-functional team within integrated, national and Communications teams
  • Experience managing consultants and agencies
  • Basic understanding of federal and state regulatory environment
  • Must be able to coordinate multiple projects simultaneously
  • Computer literacy (Microsoft Outlook, Word, Excel, PowerPoint)
  • Ability to travel (domestically) as required
Preferred Qualifications:
  • Undergraduate degree
  • Healthcare experience

Careers at UnitedHealth Group. We have modest goals: Improve the lives of others. Change the landscape of health care forever. Leave the world a better place than we found it. Such aspirations tend to attract a certain type of person. Crazy talented. Compassionate. Driven. To these select few, we offer the global reach, resources and can-do culture of a Fortune 6 company. We provide an environment where you're empowered to be your best. We encourage you to take risks. And we offer a world of rewards and benefits for performance. We believe the most important is the opportunity to do your life's best work.(sm)



Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.


UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.



Job Keywords: External Communications, Public Relations, Media, Writer, Corporate Communications, Executive Counsel, Minnetonka, Minneapolis, Minnesota, MN

Job Details

  • Contest Number744895
  • Job TitleRegional Communications Director - Minnetonka, MN
  • Job FamilyCommunications
  • Business SegmentUnitedHealthcare Corporate

Job Location Information

  • Minnetonka, MN
    United States
    North America
  • Other LocationsMinneapolis, MN

Additional Job Detail Information

  • Employee StatusRegular
  • ScheduleFull-time
  • Job LevelDirector
  • ShiftDay Job
  • TravelNo
  • Telecommuter PositionNo
  • Overtime StatusExempt

UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone.

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