Regional Digital Director (APJ)

  • Location:
    Singapore
  • Area of Interest
    Marketing and Communications
  • Job Type
    Management
  • Technology Interest
    *None
  • Job Id
    1023876
What You'll Do 
As the APJ Digital Director, your main responsibilities will include:

* Build, develop and motivate a best in class Digital & Social Media Marketing team 
* Engage with global, countries, and regional teams to execute all web, SEO/SEM, marketing automation, social media, programs.
* Utilize targeting and segmentation tools to drive anonymous and known target traffic.
* Help design, build and maintain our social media presence in APJ  
* Measure and report performance of all digital marketing programs and assess against goals 
* Identify trends and insights, and optimize spend and performance based on the insights
* Brainstorm new and creative growth strategies
* Help team plan, execute, and measure experiments and conversion tests
* Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points  
* Support countries on instrumenting conversion points and optimize user funnels
* Collaborate with agencies and other vendor partners
* Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
* Improving the usability, design, content and conversion of the company website
* Responsibility for planning and budgetary control of regional digital APJ marketing budget 


Who You'll Work With
Cisco's Digital marketing organization will lead the evolution in customer digital experience through promotion of Cisco products, services and software through digital channels (web, social, media, mobile, direct mail, point of sale, etc..). This team will enable marketing to analyze/optimize marketing insights and understand what is working and what isn't - typically in real time. Leading capabilities to deliver the vision of a Digital, Mobile first, personalized, Omni channel, real time experience is fundamental to this team.

This role has the unique opportunity to shape, influence, and create the digital experience for our customers in APJ. Working closely with the global, regional and country this team will deliver the vision for Digital in the region

We are looking for a leader in digital content, innovation, execution and a true customer experience mindset. This leader will be responsible for developing the voice & engagement for all aspects of Cisco's online presence


Who You Are

Holder of Bachelor's degree (MBA preferred) in business, marketing, communication or related field, you have minimum 12 yrs of experience in a Marketing role and at least 5 years of them within a mid-to-large size company responsible for setting and executing digital marketing strategies.
You possess:
* The ability to envision an organization and to drive the recruiting and on-boarding of hired digital marketing talent.
* A combination of B2B (lead generation) and B2C (E-commerce) digital marketing experience, preferred. 
* A strong technical competence and functional knowledge of Digital Marketing platforms, systems and processes.
* The ability to effectively interact and influence at senior leader/executive levels.
* An excellent communication & collaboration abilities with all levels and roles within an organization.

Desired skills:
* Experience in ecommerce, SEO, PPC, Marketing
* Demonstrated experience driving results through each of the following digital marketing channels: Search Engine Optimization (SEO), Pay-Per-Click (PPC) Search & Display, Social Media, and Email. 
* A proven ability to set-up and effectively utilize leading digital marketing analytics platforms to identify and report on insights important to driving the business.
* An understanding of and experience working with supporting digital marketing technologies such as CMS, marketing automation and e-commerce platforms.
* Experience utilizing marketing automation such as ELOQUA or Marketo
* Experience with A/B and/or multivariate testing to drive increase in conversions on landing pages and website pages.
* Previous experience in a similar digital marketing role.
* User experience & Customer Centric Design thinking, knowledge of Content platforms and Content Marketing techniques
* Digital Newsroom experience 


Why Cisco
We connect everything: people, processes, data, and things. We innovate everywhere, taking bold risks to shape the technologies that give us smart cities, connected cars, and handheld hospitals. And we do it in style with unique personalities who aren't afraid to change the way the world works, lives, plays and learns. 

We are thought leaders, tech geeks, pop culture aficionados, and we even have a few purple haired rock stars. We celebrate the creativity and diversity that fuels our innovation. We are dreamers and we are doers. 

We Are Cisco. 
*LI-APJ-LB1

Apply on the Company Site