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Sales Associate - Cox Media Inc.

Cox Communications

Gainesville, FL
Job Code:
Cox Communications
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Job Details

Company Cox Communications
Title: Sales Associate - Cox Media Inc.
JobID: 177079
Category: Sales & Marketing, Sales
Industry: Cox Communications, Inc.
Job Type: Full-time


  • Sells local advertising and products on cable and/or broadcast networks to new and existing clients from a range of industries and business sizes.  Leverages the position of Cox to influence clients’ marketing strategies.
  • Cultivates consulting relationships with clients and their ad agencies, forming customer relationships at multiple levels. Makes frequent contact; maintains in-depth knowledge of their business, industry and key competitors; regularly updates needs analysis; monitors ad campaign effectiveness and makes changes as required; and solves problems.  May entertain clients.
  • Identifies new prospective clients by observing other media, networking inside and outside of Cox, and looking for new businesses that might want to advertise in order to develop own client list. Pre-qualifies leads.   Prospecting (tasks 3 – 5) may take up 80% of time. (Prospecting and Lead Prequalification)
  • Calls on pre-qualified, prospective clients and tries to interest them in on-air advertising by explaining the process and benefits of advertising through Cox.
  • Meets with prospective or existing clients in person to learn the client’s advertising needs.
  • Prepares sales proposals and campaign solutions designed to meet individual client needs by reviewing rating data and other research; and consulting with internal resources as needed, primarily Marketing, Research, and Sales Support and Sales Leadership. [Solution Presentation development]
  • Delivers solution presentations regarding proposed advertising campaigns, including multi product offerings (TV commercials and digital media solutions)  to prospective and existing clients. (Solution Presentation Delivery)
  • Negotiates the terms, conditions, and pricing of advertising campaigns with the client.
  • Manages and coordinates communication between the client and the production department during the creation of the client’s commercial (e.g. solves problems, develops concepts, monitors quality, sometimes writes scripts, ensures that ad copy supports the client’s marketing plans, gathers information regarding what details are needed in the commercial, facilitates contact between client and production, sets up and attends initial meetings).
  • Creates and maintains weekly and monthly sales activity reports using CRM tool..
  • Keeps client information up to date in CRM tool by recording all activities, transactions, and communications with clients. [Client records]
  • Creates opportunities to serve as a public representative and image builder of Cox in the local community in order to network and develop and maintain the presence of Cox in the community (e.g. promotes and/or attends non-profit events, serves as a member ofthe Chamber of Commerce and other local councils, becomes a member of the Ad Federation or American Marketing Association).
  • Manages and coordinates fulfillment of client advertising orders (e.g., solves problems, develops concepts, monitors quality, ensures that ad copy supports the client’s marketing plans, facilitates communication between client and production). 
  • Attends job-related training as well as strategic and/or development meetings with their Local Sales Manager.
  • Participates in many internal meetings to create product packages, communicates and coordinates sales, reports on sales activities and the implementation of new products, solves problems, and keeps up-to-date with information about Cox.
  • Complies with all published rate, package and pricing guidelines.
  • Maintains collections to keep bad debt to an absolute minimum.
  • Participates in the creation of processes required to sell, implement, and bill for new products
  • Reports to Local Sales Manager


  • Excellent interpersonal, leadership, presentation, collaborative and communication skills to work effectively with teams throughout organization
  • Requires strong knowledge of Microsoft Word, Excel, PowerPoint, Outlook, using the Internet
  • 1+ year of experience in related field (i.e. Marketing, Sales, Sales Support, etc.)
  • BS/BA degree in related discipline strongly preferred (Marketing, Business, Communications). 
  • Customer Relationship Management (CRM) tool
  • Experience in Marketing, Advertising or Communications industry desired.
  • Building Strategic Working Relationships
  • Continuous Learning
  • Energy
  • Job Fit
  • Managing Work (includes Time Management)
  • Planning and Organizing
  • Sales Ability / Persuasiveness
  • Lives Cox Values - Shows an approach towards people and work that is consistent with the overall values of the company. Works to professional standards that apply best practices approaches are consistent with Cox's values and ethics.

Organization: Cox Communications, Inc.

Primary Location: US-FL-Gainesville-6020 NW 43rd St

Employee Status: Regular

Job Level: Individual Contributor

Shift: Day Job

Travel: Yes, 5 % of the Time

Schedule: Full-time

Unposting Date: Ongoing
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