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Sales Marketing Manager - Greensboro, NC or Minnetonka, MN

UnitedHealth Group

Greensboro, NC
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Job Details

743144 Sales Marketing Manager Greensboro NC or Minnetonka MN

Sales Marketing Manager - Greensboro, NC or Minnetonka, MN (743144)

Position Description

Be a part of the marketing team responsible for creating and delivering sales marketing strategies for Dual Special Needs Plans (DSNP). Marketing managers work directly with the Regional Sales Director and field partners to help them grow our business each year. Strategies include but are not limited to field marketing/outreach strategies and materials, insurance agent engagement and incentive programs, and advertising campaigns. Marketing managers must have strong knowledge of the business model supporting DSNP sales and retention, as well understand and national initiatives and local market needs. They will then collaborate with their local market lead to suggest and implement approved strategies within that specific market.

If you are located in the areas of Greensboro, NC or Minnetonka, MN you will have the flexibility to telecommute* as you take on some tough challenges.

Primary Responsibilities:
  • Create new marketing strategies and support existing marketing strategies to achieve assigned % of DSNP sales
  • Manage projects from end-to-end, including strategic planning, timeline development and delivery of materials
  • Have knowledge of CMS requirements for marketing materials and sales activities and communicate that information to plan contacts/sales agents
  • Maintain collaborative relationships with sales managers, health plan leadership and field teams
  • Equip sales teams with materials designed to help them achieve established goals
  • Provide training on how to execute the marketing strategies and use available marketing resources
  • Gain an understanding of the product, the community and the business plan for your assigned markets
  • Suggest local media strategies as appropriate and work with vendors to execute on those strategies once approved by leadership
  • Provide reporting and understanding around local campaigns to national and plan leadership
  • Have a basic understanding of the overall financial model and the specific marketing budget for each plan
  • Help to promote best practices for national strategies in each of the plans you represent
Required Qualifications:
  • Bachelor’s Degree or equivalent work experience
  • 7+ years of marketing experience
  • Direct to consumer marketing experience
  • Account management experience
  • Experience overseeing and executing on timelines and deliverables
  • Proficiency in Microsoft office suite including Word, Excel, Outlook and PowerPoint
  • Willing to travel up to 75%
Preferred Qualifications:
  • Health care industry experience
  • Experience with DSNP/Medicare products
  • Experience managing projects from end-to-end
  • Experience supporting sales agency relationships
  • Experience in a sales environment
  • Experience providing direction to creative agencies
Professional competency
  • Thinking/learning skills:  good judgment, decision making, creativity, strategizing
  • Administrative skills:  planning, coordinating, managing resources
  • Communications skills:  building relationships, leading, resolving, managing conflict
  • Leadership skills: motivating, coaching, facilitating, influencing
  • Motivating skills:  achieving results, self-starter
  • Adjustment/Self-Management skills:  handling stress, personal adaptability
  • Analytical skills: ability to use data to determine results

Careers at UnitedHealthcare Community & State. Challenge brings out the best in us. It also attracts the best. That's why you'll find some of the most amazingly talented people in health care here. We serve the health care needs of low income adults and children with debilitating illnesses such as cardiovascular disease, diabetes, HIV/AIDS and high-risk pregnancy. Our holistic, outcomes-based approach considers social, behavioral, economic, physical and environmental factors. Join us. Work with proactive health care, community and government partners to heal health care and create positive change for those who need it most. This is the place to do your life's best work.(sm)


*All Telecommuters will be required to adhere to UnitedHealth Group’s Telecommuter Policy

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

Job Details

  • Contest Number743144
  • Job TitleSales Marketing Manager - Greensboro, NC or Minnetonka, MN
  • Job FamilyMarketing and Advertising
  • Business SegmentCommunity and State

Job Location Information

  • Greensboro, NC
    United States
    North America
  • Other LocationsMinnetonka, MN

Additional Job Detail Information

  • Employee StatusRegular
  • ScheduleFull-time
  • Job LevelManager
  • ShiftDay Job
  • TravelYes, 75 % of the Time
  • Telecommuter PositionNo
  • Overtime StatusExempt

UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone.

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