Sign In
 [New User? Sign Up]
Mobile Version

Senior Brand Associate


New York, NY 10009
Apply on the Company Site
  • Save Ad
  • Email Friend
  • Print
  • Research Salary

Job Details

**Key brands of responsibility:** Rare Diseases - Xyntha - Benefix (Haemophilia) and Vyndaqel (Neurology)

The Sr. Brand Associate is responsible for providing marketing support of the CBL including, operational execution, implementation of the portfolio communication strategy and follow-up, support of internal communications among the team and coordination and alignment with enabling functions. Also focuses on specific projects.

**Key Responsibilities**

+ Provide insights to CBL to influence the country brand strategies

+ In conjunction with CBL develops the brand plan and executes its implementation with full accountability for implementation.

+ Follow up of Promotional Calendar and territory PoAs and perform analysis of the scope, impact and efficiency of promotional investment

+ Maintain territory dashboards and run Value Added Programs impact analysis

+ Support the development of promotional material and sales literature

+ Work with local agencies for trans-creation of materials

+ Track, analyze and report on progress toward forecast brand performance

+ Institutional data base management. Direct purchases, bid and tender follow-up. Coordination with KAMs

+ Support budget controls both at country-wide and territory level

+ Work with medical/legal to obtain appropriate approval of brand materials

+ Coordination of logistics and contents of BU meetings, field force POAs, team buildings and training-related activities including managing the virtual training calendar

+ Coordination of Speaker Tours, interacting with Speakers and KOLs for logistics

+ Set-up and distribution of promotional cycles

+ With appropriate support and supervision from the CBL ensures plans and programs are effectively executed w/available resources

+ Travel coordination, calendar and meeting arrangement of International and National

+ Congresses and Seminar - provides assistance as needed

+ To work with the DBM and the FF in order to align the brand objectives and the plan implementation

**Shared Accountability**

+ Assists with promotional meeting strategy with CBL as needed

+ Contributes by providing assistance as needed to brand-specific messages

+ Supports country brand plan with direction from CBL

**Education and Experience**

At least 2 years of Marketing experience - Pharma strongly desired - Bachelor's Degree or equivalent required

Proficiency in English


+ Basic Marketing Execution

+ Data analysis, interpretation and communications

+ Exceptional prioritization -among/across brands, resource-constrained context;

+ Demonstrated initiative and accountability

+ Applied analytical and problem-solving skills

+ Clear and concise communication abilities both verbal and written

+ Experience interacting with a dynamic team and also be able to work independently

+ Proven ability to manage timelines

**Marketing Capabilities**


Matrix Management - Applying

Innovation - Learning

Strategy & Planning - Learning

Data Analysis - Learning

Metrics - Learning

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Apply on the Company Site
Powered ByLogo

Featured Jobs[ View All ]

Featured Employers [ View All ]