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Senior Brand Associate Vaccines


New York, NY 10009
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Job Details

**SBA - Senior Brand Associate**

**The Sr. Brand Associate is responsible for providing marketing support of the CBL ( Country Brand Lead) including, operational execution, implementation of the portfolio communication strategy and follow-up, support of internal communications among the team and coordination and alignment with enabling functions. Also focuses on specific projects.**

**Provide insights to CBL to influence the country brand strategies**

**In conjunction with CBL develops the brand plan and executes its implementation with full accountability for implementation.**

**Follow up of Promotional Calendar and territory PoAs and perform analysis of the scope, impact and efficiency of promotional investment**

**Maintain territory dashboards and run Value Added Programs impact analysis**

**Support the development of promotional material and sales literature**

**Work with local agencies for trans-creation of materials**

**Track and report on progress toward forecast brand performance**

**Institutional data base management. Direct purchases, bid and tender follow-up. Coordination with KAMs**

**Support budget controls both at country-wide and territory level**

**Work with medical/legal to obtain appropriate approval of brand materials**

**Coordination of logistics and contents of BU meetings, field force POAs, team buildings and training-related activities including managing the virtual training calendar**

**Coordination of Speaker Tours, interacting with Speakers and KOLs for logistics**

**Set-up and distribution of promotional cycles**

**Ensures plans and programs are effectively executed w/available resources**

**Travel coordination, calendar and meeting arrangement of International and National**

**Congresses and Seminars**

**At the country level typically to the CBL**

**Relies on CBL to provide ongoing coaching and support. Is exposed to incremental complexity, always under the coaching of the CBL**

**Partners with the following team members, Medical, Legal, Regulatory, Access, Sales, GCO and BAI**

**At least 1 year of Marketing experience - Pharma strongly desired - Bachelor's Degree or equivalent required**

**Proficiency in English and local language**


**Participates in Launch Strategies**

**Designs and participates in growth product strategies**

**Designs and drives strategies for foundational products**


**NA - Country revenue does not have a significant influence on core responsibilities of the position**

**Execution - Applying**

**Matrix Management - Applying**

**Innovation - Learning**

**Strategy & Planning - Learning**

**Data Analysis - Learning**

**Metrics - Learning**

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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