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Senior Brand Manager


Shanghai City, IL 61412
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Job Details

Own execution of new brand pre-launch tactics. Coordinate cross-functional team to achieve launch objectives , develop pre-launch/ launch brand strategy . Interface with sale, medical, C&D, supply, regulatory, GAMA and other functions as supporter.


**Support for launch readiness**

+ Develop pre-launch brand strategy, pricing and access strategy ,sale struction ,market reasearch ,forcast LRF etc

+ Analyze market trend, competitors situation to support developing brand strategy;

+ Explore customer insight and brand value proposition to support developing brand strategy;

+ Track progress towards brand target timely;

**Execution of pre-launch brand tactitcs**

+ Execute brand tactics, manage projects independently in terms of managing budget, setting KPI, tracking progress and resolving issues;

**Coordinate cross-functional task force**

+ liaison with launch task force to track the project progression

+ support the lauch lead to be problem solver

**Develop brand promotional materials and training**

+ Develop brand DA, promotional slides, publication if needed and internal traing materials;

+ Train Field Force on product strategy and POA;

Support cross-functional brand leadership - across Field Force, Account mgmt, medical, legal, regulatory, etc

N: Not Applicable - (China)

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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