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Senior Digital Analyst

Cox Media Group


Location:
New York, NY
Date:
09/25/2017
2017-09-252017-10-24
Job Code:
1712958
Cox Media Group
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Job Details

Company Cox Media Group
Title: Senior Digital Analyst
JobID: 1712958
Category: Analytics
Industry: Cox Media Group
Job Type: Full-time

Description

The Senior Digital Analyst supports the Gamut and CoxReps digital sales efforts by preparing, presenting, and consulting on digital performance analytics. At a micro level, analyzes and consults on campaigns for clients and agencies. At a macro level, analyzes and consults on digital verticals, products, targeting and media tactics to inform the digital sales business. Is a subject matter expert in digital performance. 

Job Responsibilities 

60% Prepares micro (campaign level) and macro (success stories; case studies; product analysis) post campaign analytics on campaign results using several digital analytics tools and software products. 

20% Consults on performance analysis to inform the media strategy and digital sales specialists on digital performance information.
• Report pulling – identify the appropriate data to include in the analysis. 
• Analysis – analyzing the data to find patterns, trends, and stories. 
• Preparation – organizing the data into a story that is designed and client facing.  

5% Presents campaign analytics to clients, agencies, and sellers. 
• Review the analysis and story with the seller to collaborate on client presentation. 
• Either on teleconference or in person, present the data, analysis and observations + recommendations to the client. 

10%      Provides [beginning to advanced level] training on digital analytics and performance related     topics. 
• Prepare training deck and materials and topics
• Organize the training logistics 
• Present the training, gather feedback and respond to follow up requests for information. 

4%         Think tank / brainstorming sessions: special projects such as Domo Dashboarding and brainstorming around digital product marketing and performance marketing. 
• Collaborate with media strategy, ops, marketing, insights, or analytics staff on ideas for new analytics products, RFP responses, or other.
• Prepare information for collaboration
• Prepare presentation of topic at hand. 

1%    Brand study execution and set up. 
• Collaborate with brand study vendor to set up the study; 
• Report on the study.  

THE SUCCESSFUL CANDIDATE WILL DEMONSTRATE:
• Decision making with the sense of urgency needed to stay ahead of internal/external client needs. Has a “get it done” attitude that persists regardless of obstacles.
• Consistently looks for ways to make things better through identifying opportunities to increase individual and organizational performance or results. Even in the face of disappointment and/or adversity, remains solution-oriented. Statistical “power user” able to find, aggregate, analyze, and manipulate data across multiple channels and sources to optimize the approach to targeting and developing media strategies and determining effectiveness.
• Demonstrated project management skills; committed to meet defined goals and timelines



Qualifications

• Experience with SQL, DOMO, Tableau, or other data programming languages/visualization tools is a strong plus.
• Attribution modeling, data integration, DMP experience a strong plus.
• 2+ years experience in digital trafficking, ops or analysis


COX-65


About Cox Media Group

 

Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company. The company’s operations currently include broadcast television stations, radio stations, daily newspapers and non-daily publications; and digital sites and services, like Rare.us, Clark.com, Dawg Nation, SEC Country, Hookem.com, Mundo Hispanico, Southern Kitchen and All22. Additionally, CMG operates the National Advertising Platform businesses of CoxReps - the country’s biggest television rep firm - Gamut, and Videa. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.



Organization: Cox Media Group

Primary Location: US-NY-New York-885 2nd Ave

Employee Status: Regular

Job Level: Individual Contributor

Shift: Day Job

Travel: No

Schedule: Full-time

Unposting Date: Ongoing
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