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Senior Digital Analytics Lead - Minnetonka, MN

UnitedHealth Group

Minnetonka, MN
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Job Details

740406 Senior Digital Analytics Lead Minnetonka MN

Senior Digital Analytics Lead - Minnetonka, MN (740406)

Position Description

This isn't packaged goods. It's a bigger challenge than that. Here you're making a difference in people's lives, starting with your own. Join us and start doing your life's best work.(sm)

The Senior Digital Analytics Lead requires an individual with a unique mix of analytical abilities, technical expertise, outstanding business acumen and exceptional written and oral communication skills. This individual will need to strategically build a metrics framework as well as collecting, tracking and analyzing a variety of data sets.    The successful candidate will be the SME of digital analytics best practices that support data based decision making.  They will analyze multiple sources of data such as website analytics, voice of customer and marketing analytics that can be turned into actionable recommendations for personalization and a/b testing.   They will be a self-starter, naturally curious to solve problems, comfortable with ambiguity, strong attention to detail, with an ability to work in a fast-paced and ever-changing environment.
Primary Responsibilities
    • Act as the SME for all things Adobe Analytics and Adobe Target related
    • Guide team members on data analytics and optimization best practices
    • Help build a center of excellence for digital analytics and optimization  
    • Integrate multiple data sources into Data Visualization tool to automate reporting
    • Create actionable insights and recommendations that drive business value and lead to testing
    • Partner with agencies and vendors to accomplish projects
    • Help define KPIs and digital metrics
    • Influence and define the solution design strategy to ensure data quality for website analytics
    • Identify, define and build an a/b testing & personalization roadmap with business stakeholders
    • Provide custom analysis and reporting based on stakeholder needs.
    • Design new metrics and enhance existing metrics to support the future state of a data driven organization.
    • Communicate complex analysis and insights to stakeholders and leaders, both verbally and in writing.
    • Proactively deep dive into multiple sources of data to create insights and recommendations
Secondary Responsibilities:
    • Gather, document and help guide business requirements and other functional and/or technical requirements for data solutions
    • Design customized solutions and technical tag implementation strategies
    • Validate and debug implementation and follow through on issues until resolved
    • Generate customized code and assist with its implementation and deployment
Required Qualifications:
  • Bachelor's degree in Business, Technology, Math, Engineering or a related field
  • 7+ years of related experience in delivering data solutions, analytics and insights with strong track record of successful implementation and execution of data projects and solutions
  • Experience in advanced analytics, data science and/or big data with some combination of coding skills
  • 5+ years advanced level of knowledge of Adobe Analytics, Adobe Target and Adobe DTM
  • Advanced knowledge of the digital marketing landscape
  • Demonstrated experience in preparing and executing presentations of technical and business level data.
  • Advanced knowledge in data visualization software (DOMO knowledge preferred)
  • Advanced experience using data to form data driven decisions and form data based hypothesis  
  • Ability to deal with ambiguity and competing objectives in a fast paced environment
  • Superior written and verbal communications skills and ability to translate across functions
  • Deep level of technical understanding of AEM and the integration of Adobe tools

Preferred Qualifications:

  • MBA or other advanced degree preferred

Careers at UnitedHealthcare Medicare & Retirement.The Boomer generation is the fastest growing market segment in health care. And we are the largest business in the nation dedicated to serving their unique health and well-being needs. Up for the challenge of a lifetime? Join a team of the best and the brightest to find bold new ways to proactively improve the health and quality of life of these 9 million customers. You'll find a wealth of dynamic opportunities to grow and develop as we work together to heal and strengthen our health care system. Ready? It's time to do your life's best work.(sm)


Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.



Job Keywords: Adobe Analytics, Analytics, Web Analytics

Job Details

  • Contest Number740406
  • Job TitleSenior Digital Analytics Lead - Minnetonka, MN
  • Job FamilyMarketing and Advertising
  • Business SegmentMedicare and Retirement

Job Location Information

  • Minnetonka, MN
    United States
    North America

Additional Job Detail Information

  • Employee StatusRegular
  • ScheduleFull-time
  • Job LevelDirector
  • ShiftDay Job
  • TravelNo
  • Telecommuter PositionNo
  • Overtime StatusExempt

UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone.

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