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Senior Digital Brand Manager- Private Brands

Walmart


Location:
SAN BRUNO, CA
Date:
08/24/2017
2017-08-242017-09-22
Job Code:
884958BR
Walmart
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Job Details

JobId: 884958BR
JobTitle: Senior Digital Brand Manager- Private Brands
City: SAN BRUNO
State: CA
Description: The Senior Manager will be responsible for the digitization of Walmart Private Brands. As the Digital Brand Manager for Private Brand you will be the steward of the Walmart private brand portfolio. You will develop the overall digital brand strategy and be the liaison to Walmart\u0027s outside agency partners for brand architecture and design. You will develop annual digital operating plans for Walmart General Merchandise Private Brands on Walmart eCommerce platforms, and create \u0026amp; execute digital brand plans for Walmart General Merchandise Private Brands for all customer facing interaction points. You will also be the liaison between Walmart U.S. store brand team; marketing programs, new product launches, major design/packaging changes, and brand architecture consistency for shared brands. You will identify eCommerce specific digital expansions and work with GM\u0027s, agencies and product development teams on launch strategies.
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