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Senior Director, Business Intelligence

Walmart


Location:
San Bruno, CA 94066
Date:
03/07/2018
2018-03-072018-05-14
Walmart
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Job Details

1001542BRReq ID:1001542BRCompany Summary:Walmart Global eCommerce is comprised of Walmart.com, VUDU, SamsClub.com, and our technical powerhouse @WalmartLabs. Here, innovators incubate next gen e-commerce solutions in real-time. We integrate online, physical, and mobile shopping experiences for billions of customers around the globe. How do we do it? We continuously build and invest in new technology including open source tools and big data innovations. Data scientists, front and back-end engineers, product managers, and web and UX/UI teams collaborate alongside e-commerce experts to envision, prototype, and bring revolutionary ideas to life in a dynamic, flexible and fun work culture.Job Title:Senior Director, Business IntelligencePosition Summary:As Senior Director of Business Intelligence, you will help the Worlds largest omni-channel retailer leverage valuable insights to fuel aggressive and profitable eCommerce growth. You will lead key analysis and provide access to ongoing reporting that will support the strategic direction for Category Marketing, Marketing Vehicle (Channel) and Customer/CRM teams. You will be a key evangelist for the applied use of data and insights to systematically drive efficient decision-making and optimization against agreed upon performance metrics.



Responsibilities:

Manage the day to day data analysis supporting the following key Marketing groups: Category Marketing, Vehicle/Channel Management, and Customer/CRM.

Ensure data quality and consistency of inputs, as prerequisite to accurate analysis.

Support key Categories with analysis plan that align to each Categorys unique goals and challenges.

Drive channel/vehicle learning agenda that generates actionable and repeatable outcomes that can be applied for ROAS improvement.

Lead demand curve analysis, by Vehicle and Category, to influence budget recommendations and adjustments.

Drive customer segmentation analysis, including acquisition and retention measurement and LTV projections.

Leverage propensity modeling to help guide customer-centric targeting and retention strategies, and determine ideal marketing vehicles to employ. Use device mapping to ensure complete view of the customer journey.

Set-up measurement studies and performance tracking in partnership with key media partners to enhance our view of the customer.

Provide both Ad-Hoc analysis, as well as tools, for self-serve analytics where needed.

Provide training and context to enable correct interpretation of self-serve data.

Consistently share analysis with the larger Marketing organization to allow cross-pollination of learnings, and to champion the cause of becoming a more data-driven organization.City:SAN BRUNOState:CAPosition Description:As Senior Director of Business Intelligence, you will help the Worlds largest omnichannel retailer leverage valuable insights to fuel aggressive and profitable eCommerce growth. You will lead key analysis and provide access to ongoing reporting that will support the strategic direction for Category Marketing, Marketing Vehicle (Channel) and Customer/CRM teams. You will be a key evangelist for the applied use of data and insights to systematically drive efficient decision-making and optimization against agreed upon performance metrics.



Responsibilities:

Manage the day to day data analysis supporting the following key Marketing groups: Category Marketing, Vehicle/Channel Management, and Customer/CRM.

Ensure data quality and consistency of inputs, as prerequisite to accurate analysis.

Support key Categories with analysis plan that align to each Categorys unique goals and challenges.

Drive channel/vehicle learning agenda that generates actionable and repeatable outcomes that can be applied for ROAS improvement.

Lead demand curve analysis, by Vehicle and Category, to influence budget recommendations and adjustments.

Drive customer segmentation analysis, including acquisition and retention measurement and LTV projections.

Leverage propensity modeling to help guide customer-centric targeting and retention strategies, and determine ideal marketing vehicles to employ. Use device mapping to ensure complete view of the customer journey.

Set-up measurement studies and performance tracking in partnership with key media partners to enhance our view of the customer.

Provide both Ad-Hoc analysis, as well as tools, for self-serve analytics where needed.

Provide training and context to enable correct interpretation of self-serve data.

Consistently share analysis with the larger Marketing organization to allow cross-pollination of learnings, and to champion the cause of becoming a more data-driven organization.







+ Articulates the needs of current and future customers to executive leadership

+ Cultivates an environment where associates respect and adhere to company standards of integrity and ethics

+ Develops and implements strategies to attract and maintain a highly skilled and engaged workforce

+ Develops and leverages internal and external partnerships and networks to maximize the achievement of business goals

+ Develops strategies to advance customer advocacy across channels

+ Oversees team alignment according to strategic learning agendas

+ Oversees the development of customer insights to innovate the customer experience across channels

+ Provides overall direction





#LI-JC3Minimum Qualifications:BA/BS degree or equivalent practical experience. Masters degree preferred.

8 years of experience in campaign measurement and/or integrated marketing strategy.

Experience leading teams of 6 or more.

Experience working across various internal stakeholders including Category Marketing, Channel Marketing, Customer Experience and CRM, Finance, and Engineering.

Retail Analytics expertise, preferably with large Omni-channel retailer in multiple consumer categories.

Strong understanding of paid, owned and earned media channels, with deep practical experience in paid channels such as SEM, Affiliates, Display and Paid Social.

Knowledge of the changing digital media landscape, including innovative measurement techniques for Mobile, Social, and Addressable Broadcast.

Extensive experience with A/B and Multivariate test design and implementation. Applied use of several A/B testing tools, with strong understanding of the strengths of each.

Track record of action-oriented analysis and recommendations: Focused on business outcomes to drive all priorities and accountability.

Experience leading customer segmentation strategy and LTV analysis, with emphasis on the Omni-channel customer. Experience applying propensity models to increase basket size and purchase frequency.









+ 6 years supervisory experience.

+ Bachelor s degree in Business Administration or related field and 7 years experience in Marketing Research, Data Analytics, Consulting, or related field OR 10 years experience in Marketing Research, Data Analytics, Consulting or related field.

Additional Preferred Qualifications:Experience leveraging omni-channel attribution and fractional attribution methodologies.

Experience measuring Mobile and Social channel effectiveness, including techniques beyond cookie-based solutions.

Strong analytical and quantitative skills and ability to translate findings into actions that align to the needs of the business.

Strong organizational skills, with the ability to effectively manage projects, communicate effectively, and be a self-starter.

Demonstrated thought leadership and relationship building/management with internal stakeholders and external partners.

Experience managing data visualization and democratization tools, as consistent source of truth, and evangelizing adoption across the organization. Specific experience with Tableau, Thoughtspot, Looker or Domo.

Experience and passion for working in a fast-paced agile environment.







+ 4 years of experience with customer analytics in retail operations or related field.

+ Masters in Business Administration or related field.

Category:Marketing Division:Walmart.comDivision Summary:The Walmart.com team is here to provide amazing digital and physical experiences for our customers with seamless access to products and services they want. Marketplace allows us to present an even wider array of vendor products on Walmart.com and beyond. Behind the scenes, e-commerce experts are focused on category growth, program management, business development, and seller onboarding. We continuously strive to deliver incredible selection, ease, and e-commerce innovation to customers.Employment Type:Full TimeRequisition Template:eCommerce Department Summary:The Marketing team brings the Walmart brand to life with an unmatched level of ingenuity, collaboration and a customer-centric focus. Our team of strategists, designers, writers, producers and art directors orchestrate online engagement opportunities that drive conversion, loyalty and repeat visits among 1.5 billion customers globally. Its something were proud to hang our creative hat on.
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