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Senior Manager, Brand Marketing

Walmart


Location:
San Bruno, CA 94066
Date:
02/01/2018
2018-02-012018-03-04
Walmart
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Job Details

905220BRReq ID:905220BRCompany Summary:Walmart Global eCommerce is comprised of Walmart.com, VUDU, SamsClub.com, and our technical powerhouse @WalmartLabs. Here, innovators incubate next gen e-commerce solutions in real-time. We integrate online, physical, and mobile shopping experiences for billions of customers around the globe. How do we do it? We continuously build and invest in new technology including open source tools and big data innovations. Data scientists, front and back-end engineers, product managers, and web and UX/UI teams collaborate alongside e-commerce experts to envision, prototype, and bring revolutionary ideas to life in a dynamic, flexible and fun work culture.Job Title:Senior Manager, Brand MarketingPosition Summary:You will:



Own end-to-end brand marketing campaigns across digital (social, display, email), OOH, mobile, events, and internal communications to build a unified talent brand and scale our talent pipeline.



Launch a content strategy across our core channels, managing external media agencies and working closely with an internal team of designers, copywriters, and developers to bring our brand vision to life.



Drive innovation across our family of brands, creating unique, technology-driven, and experiential activations to attract and acquire the best talent.



Conduct user research on our target audiences, building comprehensive personas driven by industry data and qualitative feedback from our associates.



Partner with the People Experience team, Corporate Communications, Talent Acquisition and other business divisions to understand business goals.



Optimize content delivery across the Walmart eCommerce employee journey in order to create authentic, differentiated, and relevant brand experiences.



Act as Talent Brand Lead for our West coast locations, building relationships

with key stakeholders and owning brand marketing for core teams.



Collaborate with marketing team to align with our external marketing efforts and use the proper voice, tone and visuals of Walmart eCommerce



#LI-JN1City:SAN BRUNOState:CAPosition Description:



+ Defines the human resource (HR) strategy to support the business area

+ Drives talent management initiatives for assigned area

+ Drives the execution of human resource (HR) practices, systems, programs, and policies in the business area(s)

+ Drives the execution of multiple business plans and projects for Human Resources

+ Ensures business needs are being met

+ Promotes and supports company policies, procedures, mission, values, and standards of ethics and integrity

+ Provides supervision and development opportunities for associates

Minimum Qualifications:



+ Bachelors Degree in HR or related field and 5 years experience in human resources or related field OR 8 years experience in human resources or related field.

Category:Human Resources Division:Global eCommerceEmployment Type:Full TimeRequisition Template:eCommerce
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