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Senior Manager, Category Marketing - Video Games and Media

Walmart


Location:
San Bruno, CA 94066
Date:
02/01/2018
2018-02-012018-03-04
Walmart
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Job Details

907260BRReq ID:907260BRCompany Summary:Walmart Global eCommerce is comprised of Walmart.com, VUDU, SamsClub.com, and our technical powerhouse @WalmartLabs. Here, innovators incubate next gen e-commerce solutions in real-time. We integrate online, physical, and mobile shopping experiences for billions of customers around the globe. How do we do it? We continuously build and invest in new technology including open source tools and big data innovations. Data scientists, front and back-end engineers, product managers, and web and UX/UI teams collaborate alongside e-commerce experts to envision, prototype, and bring revolutionary ideas to life in a dynamic, flexible and fun work culture.Job Title:Senior Manager, Category Marketing - Video Games and MediaPosition Summary:The Senior Manager, Category Marketing - VGM role will help to develop and drive category-specific marketing plans for Video Games and Media. You will have a unique, hybrid role - representing the marketing organization and liaising heavily with many cross-functional partners (Marketing, Analytics, Category experience/Product, Operations and Supply Chain) to create marketing plans for our strategic, high-priority retail categories.



The ideal candidate is a highly analytical, creative, and organized growth marketer who will jump in and make an immediate impact.



Responsibilities

Develop category specific, customer-centric, marketing plans with attention to detail; focused on driving awareness, acquisition and retention. Liaise heavily with media, brand, and retention teams to ensure were meeting business objectives and supporting key marketing strategies, launching on time and within budget.

Leverage internal creative team and agencies to build breakthrough creative to drive category adoption and growth.

Work closely with colleagues in marketing, retail, and product to support overall Walmart.com vision for growth ensure we are supporting and telling a cohesive story through retail marketing efforts.

Obtain deep category knowledge to help drive category growth at scale and influence marketing-adjacent decisions (pricing, merchandising, assortment, curation, packaging, design). Collaborate heavily with retail category teams.

Build, track, and monitor category-specific marketing performance; manage campaigns (leveraging various internal marketing teams and agencies when needed); track to specific forecast and budget.

Grow an understanding of consumer habits for your categories (online and offline) through 1st and 3rd party data and research, to effectively and efficiently acquire and retain customers and grow LTV.

Ideate on and share results cross-functionally, constantly. Act as ambassador for your categories marketing across Walmart.com cross-functional teams.

Develop a deep understanding of Walmart's media calendar, on-site and mobile properties, and opportunities, to speak effectively to our internal and external partners to grow the business.

Partner with internal and external leaders (design, merchandising, tech, product management, and senior executives) to deliver on cross-functional marketing campaigns with tight timelines, high visibility, and material impact.

Establish and maintain expert knowledge of the latest innovations and opportunities impacting the marketing landscape and our partners.



Develops and manages key supplier partnerships on new and existing marketing initiatives

Develops annual plan(s)

Drives the execution of multiple business plans and projects

Ensures business needs are being met

Manages marketing budgets

Manages the development and execution of large-scale marketing initiatives (for example, on-site merchandising, advertising, store integration)

Promotes and supports company policies, procedures, mission, values, and standards of ethics and integrity

Provides supervision and development opportunities for associatesCity:SAN BRUNOState:CAPosition Description:The Senior Manager, Category Marketing - VGM role will help to develop and drive category-specific marketing plans for Video Games and Media. You will have a unique, hybrid role - representing the marketing organization and liaising heavily with many cross-functional partners (Marketing, Analytics, Category experience/Product, Operations and Supply Chain) to create marketing plans for our strategic, high-priority retail categories.



The ideal candidate is a highly analytical, creative, and organized growth marketer who will jump in and make an immediate impact.



Responsibilities



Develop category specific, customer-centric, marketing plans with attention to detail; focused on driving awareness, acquisition and retention. Liaise heavily with media, brand, and retention teams to ensure were meeting business objectives and supporting key marketing strategies, launching on time and within budget.

Leverage internal creative team and agencies to build breakthrough creative to drive category adoption and growth.

Work closely with colleagues in marketing, retail, and product to support overall Walmart.com vision for growth ensure we are supporting and telling a cohesive story through retail marketing efforts.

Obtain deep category knowledge to help drive category growth at scale and influence marketing-adjacent decisions (pricing, merchandising, assortment, curation, packaging, design). Collaborate heavily with retail category teams.

Build, track, and monitor category-specific marketing performance; manage campaigns (leveraging various internal marketing teams and agencies when needed); track to specific forecast and budget.

Grow an understanding of consumer habits for your categories (online and offline) through 1st and 3rd party data and research, to effectively and efficiently acquire and retain customers and grow LTV.

Ideate on and share results cross-functionally, constantly. Act as ambassador for your categories marketing across Walmart.com cross-functional teams.

Develop a deep understanding of Walmart's media calendar, on-site and mobile properties, and opportunities, to speak effectively to our internal and external partners to grow the business.

Partner with internal and external leaders (design, merchandising, tech, product management, and senior executives) to deliver on cross-functional marketing campaigns with tight timelines, high visibility, and material impact.

Establish and maintain expert knowledge of the latest innovations and opportunities impacting the marketing landscape and our partners.



Develops and manages key supplier partnerships on new and existing marketing initiatives

Develops annual plan(s)

Drives the execution of multiple business plans and projects

Ensures business needs are being met

Manages marketing budgets

Manages the development and execution of large-scale marketing initiatives (for example, on-site merchandising, advertising, store integration)

Promotes and supports company policies, procedures, mission, values, and standards of ethics and integrity

Provides supervision and development opportunities for associates



















+ Develops and manages key supplier partnerships on new and existing marketing initiatives

+ Develops annual plan(s)

+ Drives the execution of multiple business plans and projects

+ Ensures business needs are being met

+ Manages marketing budgets

+ Manages the Walmart brand

+ Manages the development and execution of large-scale marketing initiatives (for example, on-site merchandising, advertising, store integration)

+ Promotes and supports company policies, procedures, mission, values, and standards of ethics and integrity

+ Provides supervision and development opportunities for associates





(#LI-post)Minimum Qualifications: 6-8 years experience in ecommerce or marketing for a lifestyle company or category. Direct experience and strong interest in Video Games, Movies, Books, and Music categories a huge plus.

Experience working cross-functionally and building plans both top-down and bottoms-up.

Excellent communication and presentation skills, with a high attention to detail.

Sharp creative eye, experience testing and learning messaging and creative.

Risk-taker, comfortable in fast-paced environment; go-getter, capable of managing multiple projects, priorities.

Creative and collaborative team player who can work with multiple cross-functional stakeholder groups, influence decisions, and work under pressure.

Proven ability to work with data to understand and analyze performance, optimize plans, drive decisions, and measure impact to the business.

Knowledge of and interest in eCommerce customer behavior, retail, brand and direct response marketing.

Experience conceptualizing and executing integrated marketing strategies which target a passionate and diverse customer base a plus.

BA/BS degreeAdditional Preferred Qualifications:MBACategory:Marketing Division:Walmart.comDivision Summary:The Walmart.com team is here to provide amazing digital and physical experiences for our customers with seamless access to products and services they want. Marketplace allows us to present an even wider array of vendor products on Walmart.com and beyond. Behind the scenes, e-commerce experts are focused on category growth, program management, business development, and seller onboarding. We continuously strive to deliver incredible selection, ease, and e-commerce innovation to customers.Employment Type:Full TimeRequisition Template:eCommerce Department Summary:The Marketing team brings the Walmart brand to life with an unmatched level of ingenuity, collaboration and a customer-centric focus. Our team of strategists, designers, writers, producers and art directors orchestrate online engagement opportunities that drive conversion, loyalty and repeat visits among 1.5 billion customers globally. Its something were proud to hang our creative hat on.
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