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Senior Manager, Communications Planning


El Segundo, CA
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Job Details

Company AT&T

Job Title Senior Manager, Communications Planning

Jobid att4-7258279

Location: El Segundo, CA, 90245, USA

Description As Senior Manager, Communications Planning, you will focus on the development and implementation of innovative communications strategies across AT&T’s consumer products:

+ Become an expert in target audience profiles and media consumption habits

+ Partner with media buying team to ensure that media plans are developed and executed against campaign goals and audience profiles

+ Manage the extensive Entertainment Group advertising plan of record recommending message weights and media mix for advertising campaigns

+ Manage detailed creative rotation for television, digital, and print media plans

+ Work closely with marketing, media, and advertising creative teams to maintain a long term view of upcoming messages and creative needs

+ Develop and execute TV media campaigns across DIRECTV and U-verse platforms, supporting cross-sell, upgrade, retention, and acquisition initiatives

Position Requirements:

+ 6 years of marketing/advertising experience, with media planning and communications planning preferred

+ Strong knowledge of media landscape, terminology, and measurement

+ Able to clearly and concisely articulate a persuasive point of view, both written and verbal

+ Self-starter with an exceptional work ethic

+ Thrive in fast paced, constantly changing environments

+ An eye for detail

+ A multi-tasker able to manage multiple things at once

+ Exceptional project/program management skills

+ Able to work with other groups and teams

+ Highly proficient in PowerPoint, Excel and Word

+ Bachelor’s degree in Business, Marketing, or Communications strongly preferred

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