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Senior Manager, Copy (


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Job Details

Senior Manager, Copy ( in SAN BRUNO, CA | Walmart Careers

Senior Manager, Copy (

  • Location SAN BRUNO, CA
  • Career Area
  • Job Function Marketing
  • Employment Type -
  • Position Type -
  • Requisition 946810BR

What you'll do at

  • Directs and drives the continuous improvement and optimization of item page copy and marketing copy.
  • Drives the development and implementation of content strategies
  • Drives the execution of related business objectives, milestones and projects.
  • Leads the development of strategic copy and content to drive digital and omnichannel member experience.
  • Oversees the development and maintenance of content guidelines and style guides.
  • Leads, inspires, develops and manages editorial team.
  • Defines and communicates short and long-term editorial creative and strategic vision, KPIs and priorities for Editorial Team
  • Aligns with Senior Directors and VPs of Marketing (Category, Social, SEO) on priorities; influences team's role and purpose in the org and across the enterprise
  • Influences cross-functional leadership to develop and test innovative content programs; fosters collaborative, symbiotic relationships among cross-functional teams
  • Supports Editorial Team by allocating and advocating for resources, including talent, tools, project prioritization, elimination of non-priority work and career development
  • Analyzes team performance and identifies content's value to the business; adjusts priorities to meet shifting business goals and to balance risk vs. return
  • Collaborates with Marketing and SEO teams on content strategy and creation, sourcing and curation of content across channels
  • Extracts performance from third-party agency and content contributor and sponsorship partners; ensures consistency of creative with work developed by the in-house team
  • Actively finds and vets new/innovative content provider partners to serve existing and new content creative strategies; seeks opportunities for, and drives, editorial creative proof of concept (POC) projects
  • Defines, manages and evolves brand voice/tone within content creative deliverables for all channels
  • Supports content monetization programs by directing agencies and sponsors as well as developing new creative constructs


Minimum Qualifications

  • Bachelor s degree in English, Journalism, Marketing, or related field and 3 years experience in editorial content management or related field OR 6 years experience in editorial content management or related field.

Preferred Qualifications

  • 2 years experience managing copy teams in a retail creative environment.
  • 2 years of supervisory experience.
  • 2 years experience managing vendor contracts and relationships.
  • 2 years experience managing website or online tool development.

About Sam's Club

Sam Walton opened the first Sam's Club in 1983 to meet a growing need among customers who wanted to buy merchandise in bulk. Since then, Sam's Club has grown rapidly, opening more than 600 clubs in the U.S. and 100 clubs internationally. By offering affordable, wholesale merchandise to members, Sam's Club helps make saving simple for families and small business owners.

Sam's Club employs about 110,000 associates in the U.S. The average club is 134,000 square feet and offers bulk groceries and general merchandise. Most clubs also have specialty services, such as a pharmacy, an optical department, a photo center, or a tire and battery center.

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