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Senior Manager, Copy


San Bruno, CA 94066
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946810BRReq ID:946810BRCompany Summary:Walmart Global eCommerce is comprised of, VUDU,, and our technical powerhouse @WalmartLabs. Here, innovators incubate next gen e-commerce solutions in real-time. We integrate online, physical, and mobile shopping experiences for billions of customers around the globe. How do we do it? We continuously build and invest in new technology including open source tools and big data innovations. Data scientists, front and back-end engineers, product managers, and web and UX/UI teams collaborate alongside e-commerce experts to envision, prototype, and bring revolutionary ideas to life in a dynamic, flexible and fun work culture.Job Title:Senior Manager, CopyPosition Summary:.City:SAN BRUNOState:CAPosition Description:

+ Directs and drives the continuous improvement and optimization of item page copy and marketing copy.

+ Drives the development and implementation of content strategies

+ Drives the execution of related business objectives, milestones and projects.

+ Leads the development of strategic copy and content to drive digital and omnichannel member experience.

+ Oversees the development and maintenance of content guidelines and style guides.

+ Leads, inspires, develops and manages editorial team.

+ Defines and communicates short and long-term editorial creative and strategic vision, KPIs and priorities for Editorial Team

+ Aligns with Senior Directors and VPs of Marketing (Category, Social, SEO) on priorities; influences team's role and purpose in the org and across the enterprise

+ Influences cross-functional leadership to develop and test innovative content programs; fosters collaborative, symbiotic relationships among cross-functional teams

+ Supports Editorial Team by allocating and advocating for resources, including talent, tools, project prioritization, elimination of non-priority work and career development

+ Analyzes team performance and identifies content's value to the business; adjusts priorities to meet shifting business goals and to balance risk vs. return

+ Collaborates with Marketing and SEO teams on content strategy and creation, sourcing and curation of content across channels

+ Extracts performance from third-party agency and content contributor and sponsorship partners; ensures consistency of creative with work developed by the in-house team

+ Actively finds and vets new/innovative content provider partners to serve existing and new content creative strategies; seeks opportunities for, and drives, editorial creative proof of concept (POC) projects

+ Defines, manages and evolves brand voice/tone within content creative deliverables for all channels

+ Supports content monetization programs by directing agencies and sponsors as well as developing new creative constructs

Minimum Qualifications:

+ Bachelor s degree in English, Journalism, Marketing, or related field and 3 years experience in editorial content management or related field OR 6 years experience in editorial content management or related field.

Additional Preferred Qualifications:

+ 2 years experience managing copy teams in a retail creative environment.

+ 2 years of supervisory experience.

+ 2 years experience managing vendor contracts and relationships.

+ 2 years experience managing website or online tool development.

Category:Marketing Division:SamsClub.comDivision Summary:With more than 600 Sams Club locations, we offer over 47 million customers more of what they love for less. Our web-based platform is a big part of that growth. The team is focused on creating the in-club experience online. That is a big job! Were solution seekers and innovators inspired by a commitment to provide small businesses and members increased access and greater value. The work is challenging and incredibly rewarding.Employment Type:Full TimeRequisition Template:eCommerce Department Summary:The Customer Experience team lives on the front line of e-commerce innovation. This collaborative team, made up of engineering, UX, product management, along with web and technology evangelists, is rapidly iterating new products and site features at scale. We deliver high performing solutions - from our next gen front-end platform (node.js and react.js) to our best-in-class backend payments platform which powers web, mobile and API solutions. Continuous innovation and immediate feedback by billions of customers make this work incredibly exciting!
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