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Senior Manager, Editorial Content Strategy

Walmart


Location:
SAN BRUNO, CA
Date:
08/18/2017
2017-08-182017-09-16
Job Code:
837950BR
Walmart
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Job Details

JobId: 837950BR
JobTitle: Senior Manager, Editorial Content Strategy
City: SAN BRUNO
State: CA
Description: You’re a natural born planner and creative problem-solver, with business acumen, tech savvy, an inbound-marketing mindset and a great sense of humor – and we’re looking for someone like you to help drive the strategic management of editorial content to enhance the online experience, and Walmart brand perception, for millions of shoppers every day. If you’re up to the task, this is your opportunity to grow your career with the world’s biggest retailer as we enrich our eCommerce operation with brand and utility content that tells the Walmart story and supports customers with daily purchases that help them save time and money and live better. A day in the life of this role As the global business owner for editorial strategy and content integrations, you’ll translate business goals into plans of action and lead a team of Product/Project Managers and Content Marketing Managers in deploying the right tools and techniques, at the right time and place, for the right audience (think: merchandising for content). Our current content strategy involves storytelling and shopping guides – including articles, recipes, videos, buying guides and social media – for Walmart’s digital properties such as our online store, mobile app and social media channels, as well as omnichannel innovations to extend digital content to physical stores. You’ll work closely with senior management to define and measure content’s value to the business; establish best practices for content sourcing, management and distribution; advise cross-functional partners on content “levers” for their businesses; recommend test-and-learn programs; and identify sponsorship and monetization opportunities. You’ll also play a key role in identifying new and emerging consumer trends related to content and advising the team on how to manage the editorial content pipeline to improve the customer experience. Are you ready to take the next step in your career by helping a small-but-mighty editorial team plan, develop, manage and distribute content at scale for the world’s Fortune 1 retailer? Drives the continuous improvement of marketing copy across categories and throughout the site (for example, home page, department and category pages) and seasonal campaigns Drives the development and implementation of business strategies for multiple product categories (for example, Apparel, Electronics, Food, Home) and seasonal campaigns Drives the execution of multiple business plans and projects Ensures business needs are being met Leads the development of strategic content and oversees implementation of copy and projects to drive the online customer experience Manages strategic partnerships (for example, advertising, media copy agencies, Merchandising, Marketing, suppliers) Oversees the development and maintenance of content guidelines and style guides for online marketing and editorial copy Promotes and supports company policies, procedures, mission, values, and standards of ethics and integrity Provides supervision and development opportunities for associates
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